Agency News

How Association Management Companies help multi-stakeholder tourism marketing programs

How Association Management Companies help multi-stakeholder tourism marketing programs

Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing and economic impact exponentially increases. A new approach to serving the travel and tourism industry goes beyond the typical agency/client relationship. They are called association management companies. According to AMC…

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5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide

5 Questions to Ask Your Next Marketing Agency

When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and experience of the team are all good to take into account – but what else should you ask? Here are five questions to ask – your “Getting Started Guide” –…

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Stewardship in Business

Stewardship in Business

Stewardship means different things to different people. It’s a word I have been thinking about a lot lately. “A leader is performing the act of stewardship whenever he or she is actively preparing for an organization’s future vitality” – Excerpt from “What is Stewardship, and should all great leaders practice it?” It is 2017 and…

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Lifelong Learning

What are your mission, vision & values for your company?

What does being a lifelong learner mean to you? When I finished college and started my career, I decided that I was going to be a lifelong learner. I didn’t understand exactly what that meant but I knew that I wanted to continue to learn and grow. Fast forward a little more than twenty years and…

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Taking it to the next level!

Break The Ice Media and Clark CSM Marketing Communications

We have BIG news. Break The Ice Media and Clark CSM Marketing Communications are moving in together. Our teams have been collaborating on client projects for two years and we have decided to take our relationship to the next level! Co-location will bring two creative marketing firms under one roof, allowing us to tap into…

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Inspired Collaborations: 1+1 is greater than 2

A Google search on collaborative marketing shows 15,800,000 results. Top search results include scholarly articles on “A Collaborative Approach to Marketing” and “Collaborative Destination Marketing” and additional articles from Forbes.com and HuffingtonPost.com. Each article has a slightly different angle on the practice and importance of collaborative marketing. One thing remains constant throughout each, when companies…

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BTI wins a 2015 PRism

BTI wins a 2015 PRism

The path to a PRism in 2015 started, for us, in August 2014. Nicole, Sarah and I attended the PRism Awards on June 18, 2015, and won a PRism for our work in media relations for the Casa Larga Purple Foot Festival.  Here’s how we got there: Casa Larga’s annual Purple Foot Festival is a celebration…

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