Collaboration
Driving Visitation Through Food Tourism
When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an experience they won’t forget quite like a delicious meal. Food tourism is a creative and effective way for destinations to tell their story, stand out among the competition, and drive visitation. Using Food Tourism to…
Read MoreChanging Travel Trends in 2023
With constant changes in the world around us and everything moving at seemingly hyper-fast speeds, travelers are increasingly turning to their vacations as a way to take things slow. In our internet age it is easy to become overwhelmed— coupled with a post-pandemic desire to explore the world, traveler behavior has concocted a new recipe…
Read MoreWhat is Accessibility in Tourism?
Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different forms of disabilities – but without widespread accessibility in the tourism industry, this segment remains untapped. This not only limits individuals who are unable to access destinations or services on…
Read MoreCollaboration Drives Sustainable Tourism
Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local businesses, and tourists to ensure they are creating a meaningful experience for their visitors without causing a negative environmental impact. Why is Sustainable Tourism Important? Sustainable tourism is critical for…
Read MoreMain Street Marketing and Community Partnerships
The COVID-19 pandemic reignited a desire to support local businesses, and this doesn’t seem to be going away anytime soon. After the pandemic, an Intuit study found that 82 percent of consumers were willing to spend more money to support a local business. Tourists are looking to find small, hidden gems while they’re on vacation…
Read MoreBuilding Relationships for Partnership Marketing
Museums have a unique perspective in the tourism industry, and they form their collaborations and change around community. What can other tourism attractions and destinations learn from these foundational relationships with the community? How can we approach partnership marketing in new ways that fuel change and build more than visitation? Museums are cultural institutions, aiming…
Read MoreThe DMO of the Future
Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the pandemic and as a result of changes in our world. Many of these changes were already underway. We have been talking about place-making and destination management and cathedral thinking for…
Read MoreCollaboration is a Key to Improving Diversity, Equity & Inclusion in Tourism
Collaborations will be more successful if we build our collaborative teams to be more diverse, equitable and inclusive. Further, collaboration itself is a key to helping our industry solve issues related to DEI. Collaboration by its very nature leads to more diversity. By partnering with other organizations and different types of collaborators, you will open…
Read MoreTourism Marketing for a Milestone Event: Getting ready for the 2024 Eclipse
Milestones are major events that mark significant change or a new development. Milestones are also markers along the way to know that you are progressing on your path or towards your goal. A milestone event such as a big anniversary historical event, or astrological event like the total solar eclipse offers a community the opportunity…
Read MoreCo-opetition: Good For Business
I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It is this type of collaboration that I think makes the biggest impact and the guests on my podcast Destination on the Left believe it too. I have been learning from…
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