Creating Experiences to Create Memories

Earlier this week I attended the Empire State Tourism Conference by NYSTIA in Lake Placid. Talk about gorgeous! While each presentation provided great information in and of itself, the best lesson that I learned was an overall idea strung together from bits and pieces of various presentations. In the keynote presentation “Traversing the Disruption,” Bill…

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Are you a good communicator?

Communication is Key – How good are you at listening? In today’s world, we have many methods of communicating. Most of it is in digital format, either an email, text, or of course, social media – posts, snaps, tweets, etc. All of those are useful in the right situation, but what about an actual face…

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Collaboration in Tourism

making it work by working together What goes into making a location appeal as a “destination”? Geographic locations can appeal to visitors for a multitude of reasons, and one thing travelers aren’t thinking about when making destination decisions is staying within county lines. Yet New York State is divided into many counties, and that is…

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What are your mission, vision & values for your company?

What does being a lifelong learner mean to you? When I finished college and started my career, I decided that I was going to be a lifelong learner. I didn’t understand exactly what that meant but I knew that I wanted to continue to learn and grow. Fast forward a little more than twenty years and…

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Break The Ice Media and Clark CSM Marketing Communications

We have BIG news. Break The Ice Media and Clark CSM Marketing Communications are moving in together. Our teams have been collaborating on client projects for two years and we have decided to take our relationship to the next level! Co-location will bring two creative marketing firms under one roof, allowing us to tap into…

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A Google search on collaborative marketing shows 15,800,000 results. Top search results include scholarly articles on “A Collaborative Approach to Marketing” and “Collaborative Destination Marketing” and additional articles from Forbes.com and HuffingtonPost.com. Each article has a slightly different angle on the practice and importance of collaborative marketing. One thing remains constant throughout each, when companies…

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Twice a year, I Love New York (ILNY) hosts a Media Night in New York City – providing NYC based travel journalists an opportunity to learn about the many vacation regions within New York State. I have been fortunate enough to attend several of these media events over the past two years, representing the Finger…

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