10 Beginner Social Media Marketing Tips

Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your customers and visitors on a more direct level. Social media is a place to engage, answer questions, and get real-time, crowdsourced feedback. If you’re getting started or getting back to…

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Making a Career in Travel and Tourism

I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what they would tell future tourism professionals about working in the industry. What they shared is what many of us already know: the travel, tourism, and hospitality industry is vibrant and…

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How To Craft A Killer Press Conference

How to craft a killer press conference

It’s time to announce a huge project coming up for your business. Change is on the horizon, and you’re ready to tell the world – and the media. You know you want to host a press conference, but coming up with creative press conference ideas can be daunting- where do you start? We’ve handled a…

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What is Accessibility in Tourism?

What is Accessibility in Tourism?

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different forms of disabilities. Without widespread accessibility in the tourism industry, this segment remains untapped. This not only limits individuals who are unable to access destinations or services on their own…

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Elemental Photography in the Tourism World

ELEMENTAL PHOTOGRAPHY IN THE TOURISM WORLD

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to visit. When you’re in the travel and tourism biz, visual content (and visual content marketing) is a vital tool for capturing visitors. Whether you are promoting a location, an attraction or even a hotel, the…

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How to Leverage Local in Your Tourism Marketing

Visiting friends and family is an often overlooked travel motivation for incoming visitors when it comes to tourism marketing. It was one of the top choices (62%) for travel motivations in the 2021 US Family Travel Survey. In a survey on why people travel published by Pacaso in January 2023, 38% of respondents named visiting…

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Driving Visitation Through Food Tourism

Driving Visitation Through Food Tourism

When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an experience they won’t forget quite like a delicious meal. Food tourism is a creative and effective way for destinations to tell their story, stand out among the competition, and drive visitation. Using Food Tourism to…

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Destination Positioning: How to Stake Your Claim and Find Your Niche

a landscape in New Zealand with bright green grass in the foreground, split by a walking path. In the background there are mountains and a vibrant blue sky with clouds. The title of the blog appears on top of the image: Destination Positioning, how to stake your claim and find your niche

“You can’t be everything to everyone.” You’ve heard it before, but when talking about your destination it can be hard not to showcase “everything” — the great food, craft beverage scene, unique or boutique accommodations, hands-on museums, family attractions — it’s all exciting! So how do you hone in on your selling point and really…

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