How to Use AI For Tourism Marketing
Artificial Intelligence is a top trend in every space right now. It is transcending digital and becoming part of the conversation for just about everything…
Tracking Digital Tourism Marketing Efforts
Measurement is the foundation of a strong digital campaign. It’s what lets us know when we’re successful, and when we need to make adjustments. Without…
Looking Ahead: Tourism Marketing of the Future
Last week, I attended the Marketing Profs B2B Forum and it felt like a glimpse into the shiny future of marketing. In the not-so-distant future,…
What the heck is a Facebook Pixel?
You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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