Digital Marketing
Gamification to Drive Engagement: More than One Way to Create Fun
When it comes to driving engagement, gamification is one of the top strategies to make it happen. We love working on projects or with clients that include an element of gamification. It’s fun to get the creative juices flowing and connect with the target audience in a way that’s fun for them, too. When you…
Read MoreMeasuring Marketing Campaigns
The basis of every successful campaign comes down to measurement. Identifying whether you met your goals and having the ability to course-correct or change your strategy throughout the campaign is key to knowing what campaigns are repeatable and which tactics work best for your organization. In fact, in our strategic process, measuring is an important…
Read MoreAligning Your Marketing Around the Customer Journey
Every customer goes on a journey when making a purchasing decision – whether buying a car, selecting a cleaning service or choosing a family vacation spot. Each step of the way moves them closer towards making a choice. If you’ve been in marketing for a while, you’ve probably have heard of the rule of seven.…
Read MoreVirtual Event Technology: Keep it Simple
We’re all still meeting virtually, and even when in-person events return, we’ll likely see a mix of virtual and live events. Virtual events are not going away. But setting up a virtual event for the first time can be daunting. What virtual event platforms are out there? How do you research and select the tools…
Read MoreVirtual Events: On the Rise and Here to Stay
When the pandemic put a halt on consumers and professionals meeting face to face, innovation blossomed and the concept of virtual events met the demand …
Read MorePrepare for Reopening Now with these Recovery Marketing Tactics
I want to share tactical actions that you can take right now. These recovery marketing tactics can be incorporated into your overall recovery plan. My team rounded up several actionable ideas that will help you be ready for the recovery. An integrated plan is always more powerful than siloed tactics, and below are steps that…
Read MoreAdapting to Remote Work: Virtual Experiences, Online Learning and Resources
It is hard to believe that one month ago people everywhere were going into work, sitting in class, spending their weekends at bars and restaurants, and traveling around the world. Now, we’ve settled into a new normal of remote work, online classes, and virtual events like Zoom happy hours and other online experiences. Working from…
Read More6 Strategies to Prepare for Tourism Recovery
From our April Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in April with 12 amazing presenters and three full days of content focused around digital marketing, travel trade and niche marketing within the tourism industry. The topics covered ranged from food tourism to family travel –…
Read MoreProving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit
At Break the Ice Media we are committed to ongoing professional development of our team within tourism marketing. Each year, we invest more than 450 staff hours staying up-to-date on trends, new marketing tactics and deeper learnings. That is why the first Destination on the Left Virtual Summit we hosted in December 2019 was extra-special…
Read More2020 Social Media Tourism Trends
As we approach the end of another year and our team begins to create strategic marketing plans for upcoming campaigns, we’ve been talking new ideas, fresh content and – of course – the latest social media tourism trends for 2020. We know looking towards rising trends is a great way to keep your audience engaged…
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