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Group Travel

Financial Benefits of Group Travel

Financial Benefits of Group Travel [Image with men boarding a red bus with backpacks and musical instruments on their backs]

As many are aware, tourism is an economic engine. In 2018, travel generated $2.5 trillion for the U.S. economy, supporting 15.7 million American jobs. There are a lot of triggers that affect the economy when we travel. Most people realize that “heads in beds” means money for the local economy.  When people stay in hotels, they pay…

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The Benefits of International Online Booking Agents

Image with text: the benefits of international online booking agents

In today’s competitive travel market, there is much talk about the benefit of engaging with the international visitor.  While the domestic traveler is important and necessary, reaching those from overseas can create an even greater opportunity for tourism in our local communities.  An effective way to market to visitors around the world is by working…

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What Makes Today’s Tour Guides Successful?

what makes today's tour guides successful?

In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping guests happy, safe and inspired. This is the person who can make or break a trip; therefore, finding the right match for your group is essential. We spoke with several…

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Tourism Marketing: A Collaborative Approach

What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing is guaranteed not to be what travelers are thinking about when making travel decisions – county lines. Yet New York State is divided into many counties, all with their own…

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Creating Itineraries for FIT Travel

Creating Itineraries for FIT Travel

The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are fortunate to have some of the most highly sought-after tourist destinations on the planet! New York City and Niagara Falls serve as natural gateways for international travelers around the world.…

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How to Market a Tourist Destination

how to market a tourist destination

Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing relationships is the single most important factor. We’re not going to say “our widget can make your life easier and is cost-effective.” We’re going to say, “come visit us and we will treat you to…

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