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Creating Your Travel and Tourism Marketing Strategies and Plan

Creating your Tourism Marketing Strategies and Plan

We recently released a 5-part video series on how to create your tourism marketing plan for the new year. The planning process can be broken into 5 easy-to-follow steps: setting marketing objectives, reviewing research and the current situation, defining target audience, creating key messages and outlining the tactical plan. Planning is the most critical thing…

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How to use Facebook Ads for Tourism

How to use Facebook Ads for Tourism

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4 billion monthly active users, over a third of the total world population, Facebook remains one of the best channels for reaching people with messages. What does that mean for those…

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Under, around and in between: Hidden gems in tourism

Under, around and in between: Hidden gems in tourism

The tourism industry is keen on coining new words to capture the traveling public’s attention. EcoTourism, AgriTourism, VolunTourism, to name a few. The simple purpose – to focus attention on a particular area of interest. Appeal to the cause and the effect is your next vacation destination. There’s a relatively new and totally opposite newly…

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How to Combat Overtourism Through Marketing & PR

How to Combat Overtourism Through Marketing & PR

In recent years, an influx of people have been traveling to impressive destinations. While this is exciting to hear (especially for destination marketers), that surge of travel has come with a downside – overtourism. Overtourism is when there are too many visitors in a particular destination. The impact, as explained by the World Tourism Organization,…

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Museums’ Approach to Tourism

Museums' Approach to Tourism

Each of these museums has found a remarkable and stand-out way to promote inclusivity, attract diverse new audiences, and further integrate their work with other tourism and cultural efforts of their communities.

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How to Market Experiential Travel

… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.

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How to Create Raving Fans

In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.

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The Evolution of Snapchat Advertising

The Evolution of Snapchat Advertising

I’ll be the first to admit it- I’m a little obsessed with Snapchat. I’ve stuck with the app through all the updates: when the “best friends” feature was taken away, when “best friends” came back (but privately), when emojis were introduced, and when the interactive lenses (or filters) were rolled out. I proudly have snap…

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