News
10 Must-listen Podcasts for Travel, Tourism & Hospitality Professionals
This week I celebrate 6 years since I launched my podcast, Destination on the Left, an award-winning show focused on creativity and collaboration in the travel and tourism industry. This week also marks the airing of my 300th episode and more than 75,000 downloads, more milestone markers crossed! Since launching one of the first podcasts…
Read MoreUsing Anniversaries, Celebrations and Awards for Tourism Marketing
![Using Anniversaries, Celebrations and Awards for Tourism Marketing [image of several people with wine glasses bringing them together to cheers]](https://breaktheicemedia.com/wp-content/uploads/2019/11/blog-titles-300x169.png)
Break the Ice Media celebrated a milestone anniversary in 2019, 10 years since I started the company. In that year, I was also recognized with the Small Business Person of the Year award from the Small Business Council of Rochester. Many celebrations, anniversaries and awards are integral to successful tourism marketing campaigns. Some of the ingredients…
Read MoreTop Tourism Campaigns of 2021
Happy 2022! At BTI, we typically end our year with a round-up of the top tourism campaigns of the year. Reviewing those destinations and hospitality businesses going above and beyond to share their creative approaches to visitor attraction. This year, we flipped that on its head and decided to kick off the new year with…
Read More5 Lessons Learned During the Travel Pause
As a business serving clients in the travel, tourism and hospitality industry exclusively, when the travel pause began in March 2020 we wondered if we would make it through the year. On Monday, March 16, 2020 I drove to work after dropping my kids off at school expecting to start another work week with our…
Read MoreA Decade of Tourism Marketing – 10 Key Changes Making an Impact
And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation for Break the Ice Media is October 14, 2009 which makes October officially our “birthday month”. As the marketing and tourism industries have changed, we have evolved right along with them. When we started our…
Read MoreHow Association Management Companies help multi-stakeholder tourism marketing programs
Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing and economic impact exponentially increases. A new approach to serving the travel and tourism industry goes beyond the typical agency/client relationship. They are called association management companies. According to AMC…
Read MoreBreak the Ice Media’s PR Campaigns were a WIN-ter at the 2017 PRism Awards
Last night we celebrated winter in the middle of June, winning a PRism and two Awards of Excellence for Break the Ice Media’s PR campaigns. It was a day that was all about celebrating- the team, all our hard work from the past year, and one of the most unique campaigns we’ve ever worked on. Last…
Read MoreIncreasing Intent to Travel with Programmatic Buying – not your grandmother’s campaign!
We are huge believers in collaboration and we place high value on research-based marketing campaigns. In other words, we don’t like throwing things at the wall and waiting to see what sticks. Instead, we prefer a strategic approach – we want to know what will stick before making our first move. Knowing this about us,…
Read MoreStewardship in Business
Stewardship means different things to different people. It’s a word I have been thinking about a lot lately. “A leader is performing the act of stewardship whenever he or she is actively preparing for an organization’s future vitality” – Excerpt from “What is Stewardship, and should all great leaders practice it?” It is 2017 and…
Read More150 Days and Counting: 4 Things I’ve Learned By Going Client to Agency Side
It’s hard to believe that it’s already been 5 months since I started at Break the Ice! Thinking back, I remember being nervous to join an agency since I had always worked on the client side of the relationship. As I reflect on what I’ve accomplished at BTI already, I can see how my experience…
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