10 Must-listen Podcasts for Travel, Tourism & Hospitality Professionals

This week I celebrate 6 years since I launched my podcast, Destination on the Left, an award-winning show focused on creativity and collaboration in the travel and tourism industry. This week also marks the airing of my 300th episode and more than 75,000 downloads, more milestone markers crossed! Since launching one of the first podcasts…

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Using Anniversaries, Celebrations and Awards for Tourism Marketing

Using Anniversaries, Celebrations and Awards for Tourism Marketing [image of several people with wine glasses bringing them together to cheers]

Break the Ice Media celebrated a milestone anniversary in 2019, 10 years since I started the company. In that year, I was also recognized with the Small Business Person of the Year award from the Small Business Council of Rochester. Many celebrations, anniversaries and awards are integral to successful tourism marketing campaigns. Some of the ingredients…

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Top Tourism Campaigns of 2021

Top tourism campaigns of 2021

Happy 2022! At BTI, we typically end our year with a round-up of the top tourism campaigns of the year. Reviewing those destinations and hospitality businesses going above and beyond to share their creative approaches to visitor attraction. This year, we flipped that on its head and decided to kick off the new year with…

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5 Lessons Learned During the Travel Pause

5 Lessons Learned During the Travel Pause

As a business serving clients in the travel, tourism and hospitality industry exclusively, when the travel pause began in March 2020 we wondered if we would make it through the year. On Monday, March 16, 2020 I drove to work after dropping my kids off at school expecting to start another work week with our…

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A Decade of Tourism Marketing – 10 Key Changes Making an Impact

A Decade of Tourism Marketing - 10 Key Changes Making an Impact. And Break the Ice Media turns 10!

And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation for Break the Ice Media is October 14, 2009 which makes October officially our “birthday month”. As the marketing and tourism industries have changed, we have evolved right along with them. When we started our…

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How Association Management Companies help multi-stakeholder tourism marketing programs

How Association Management Companies help multi-stakeholder tourism marketing programs

Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing and economic impact exponentially increases. A new approach to serving the travel and tourism industry goes beyond the typical agency/client relationship. They are called association management companies. According to AMC…

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Stewardship in Business

Stewardship in Business

Stewardship means different things to different people. It’s a word I have been thinking about a lot lately. “A leader is performing the act of stewardship whenever he or she is actively preparing for an organization’s future vitality” – Excerpt from “What is Stewardship, and should all great leaders practice it?” It is 2017 and…

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