News
Top Tourism Campaigns of 2021
Happy 2022! At BTI, we typically end our year with a round-up of the top tourism campaigns of the year. Reviewing those destinations and hospitality businesses going above and beyond to share their creative approaches to visitor attraction. This year, we flipped that on its head and decided to kick off the new year with…
Read More5 Lessons Learned During the Travel Pause
As a business serving clients in the travel, tourism and hospitality industry exclusively, when the travel pause began in March 2020 we wondered if we would make it through the year. On Monday, March 16, 2020 I drove to work after dropping my kids off at school expecting to start another work week with our…
Read MoreUsing Anniversaries, Celebrations and Awards for Tourism Marketing
![Using Anniversaries, Celebrations and Awards for Tourism Marketing [image of several people with wine glasses bringing them together to cheers]](https://breaktheicemedia.com/wp-content/uploads/2019/11/blog-titles-300x169.png)
Break the Ice Media just celebrated a milestone anniversary, 10 years since I started the company and I was recognized with the Small Business Person of the Year award from the Small Business Council of Rochester. As I reflect on the celebration, I am reminded of the many celebrations, anniversaries and awards that have been…
Read MoreA Decade of Tourism Marketing – 10 Key Changes Making an Impact
And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation for Break the Ice Media is October 14, 2009 which makes October officially our “birthday month”. As the marketing and tourism industries have changed, we have evolved right along with them. When we started our…
Read MoreHow Association Management Companies help multi-stakeholder tourism marketing programs
Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing and economic impact exponentially increases. A new approach to serving the travel and tourism industry goes beyond the typical agency/client relationship. They are called association management companies. According to AMC…
Read MoreBreak the Ice Media’s PR Campaigns were a WIN-ter at the 2017 PRism Awards
Last night we celebrated winter in the middle of June, winning a PRism and two Awards of Excellence for Break the Ice Media’s PR campaigns. It was a day that was all about celebrating- the team, all our hard work from the past year, and one of the most unique campaigns we’ve ever worked on. Last…
Read MoreIncreasing Intent to Travel with Programmatic Buying – not your grandmother’s campaign!
We are huge believers in collaboration and we place high value on research-based marketing campaigns. In other words, we don’t like throwing things at the wall and waiting to see what sticks. Instead, we prefer a strategic approach – we want to know what will stick before making our first move. Knowing this about us,…
Read MoreStewardship in Business
Stewardship means different things to different people. It’s a word I have been thinking about a lot lately. “A leader is performing the act of stewardship whenever he or she is actively preparing for an organization’s future vitality” – Excerpt from “What is Stewardship, and should all great leaders practice it?” It is 2017 and…
Read More150 Days and Counting: 4 Things I’ve Learned By Going Client to Agency Side
It’s hard to believe that it’s already been 5 months since I started at Break the Ice! Thinking back, I remember being nervous to join an agency since I had always worked on the client side of the relationship. As I reflect on what I’ve accomplished at BTI already, I can see how my experience…
Read MoreLifelong Learning
What does being a lifelong learner mean to you? When I finished college and started my career, I decided that I was going to be a lifelong learner. I didn’t understand exactly what that meant but I knew that I wanted to continue to learn and grow. Fast forward a little more than twenty years and…
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