PR

5 Key Ingredients for Marketing Campaign Success

5 Key Ingredients for Marketing Campaign Success

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to start an agency that would assist small businesses in bringing both disciplines together. For 9 years, my team and I have been constantly learning and adapting our skills to integrate…

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Making the Most of Tourism Media Events

making the most of tourism media events

For travel and tourism brands, attending media events are a great way to get your destination in front of travel bloggers, journalists, editors, and freelancers. But it’s more than just showing up. A lot of time and effort (and sometimes money) goes into attending tourism media events. I’m going to walk you through our process-…

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4 Tourism Marketing Ideas from Tourism Australia’s Super Bowl Ad

4 Tourism Marketing Ideas from Tourism Australia’s Super Bowl Ad

On Sunday, along with about 103.4 million other people, I tuned into the 2018 Super Bowl. And while I found myself rooting for a certain (winning) team, I also found that I was cheering for another unlikely hero – Tourism Australia. That’s right, the tourism destination brought their A-game to this year’s big game with a…

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Developing a Strategic Content Marketing Plan

developing a strategic content marketing plan

We recently defined content marketing and its importance in your overall marketing strategy. But how can you take this information and dive into creating a content strategy? Developing a content strategy. It’s important to create content. It’s more important to create good, quality content – and make it available to the right people at the…

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5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide

5 Questions to Ask Your Next Marketing Agency

When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and experience of the team are all good to take into account – but what else should you ask? Here are five questions to ask – your “Getting Started Guide” –…

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How To Craft A Killer Press Conference

How to craft a killer press conference

It’s time to announce a huge project coming up for your business. Change is on the horizon, and you’re ready to tell the world – and the media. You know you want to host a press conference, but coming up with creative press conference ideas can be daunting- where do you start? We’ve handled a…

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Creative Travel Writing for Your Destination

creative travel writing

I was fortunate enough to attend the amazing PRSA Travel & Tourism Conference in Palm Springs last week, where I participated in a creative writing skills workshop with the very talented Pam  Mandel. During this day-long workshop, we talked about creative travel writing: what it is, how to do it well, and how to avoid common…

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The Canadian Traveler Landscape – Are Canadians still visiting the USA?

The Canadian Traveler Landscape – Are Canadians still visiting the USA?

“Isolation breeds ignorance.” That was the response one journalist gave me, when I asked whether she thought Canadians would continue to book travel to the US. In a nutshell, the answer was yes, and that in her opinion it was more important to encourage cross-border travel now than ever before. In the tourism industry, we…

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How to Pen the Perfect Pitch

How to Pen the Perfect Pitch

Being able to successfully pitch a story to the media is an important tool to have in your PR toolbox. And it’s an adrenaline rush when a publication responds to your pitch and wants to cover your client. But how do you make that happen? Follow these steps and you’ll be crafting the perfect pitch…

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