Creative Travel Writing for Your Destination

Creative Travel Writing for Your Destination

I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop, we talked about creative travel writing: what it is, how to do it well, and how to avoid common pitfalls. By the end of the day, I felt empowered and enabled…

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5 Key Ingredients for Marketing Campaign Success

5 Key Ingredients for Marketing Campaign Success

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to start an agency that would assist small businesses in bringing both disciplines together. Since then, my team and I have been constantly learning and adapting our skills to integrate PR…

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Prepare for Reopening Now with these Recovery Marketing Tactics

I want to share tactical actions that you can take right now. These recovery marketing tactics can be incorporated into your overall recovery plan. My team rounded up several actionable ideas that will help you be ready for the recovery. An integrated plan is always more powerful than siloed tactics, and below are steps that…

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Why Work with and How to Choose a Marketing Agency

Why Work with and How to Choose a Marketing Agency

In the busy world we live in, everyone’s time is limited. We all must decide and prioritize what the best use of the precious hours available is to achieve everything we need and want to accomplish. This holds true for any business segment, and marketing is no exception. Engaging a marketing agency can help your organization…

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The 5 Top Tourism Campaigns of 2019

The 5 Top Tourism Campaigns of 2019

It’s our favorite time of year here at Break the Ice Media – a time when we get to reflect on the projects we have worked on, celebrate the successes we have seen, and draw inspiration from other creatives and campaigns in the tourism industry. There are so many cool ways that DMOs, attractions, and…

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How to Combat Overtourism Through Marketing & PR

How to Combat Overtourism Through Marketing & PR

In recent years, an influx of people have been traveling to impressive destinations. While this is exciting to hear (especially for destination marketers), that surge of travel has come with a downside – overtourism. Overtourism is when there are too many visitors in a particular destination. The impact, as explained by the World Tourism Organization,…

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How to Market Experiential Travel

… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.

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3 Ways to Reach the Canadian Market with Travel PR

Canada and Canadian travelers are on our minds a lot at Break the Ice Media. Through our Canadian Co-op PR program, and previously through Cross Border Showcase and A Welcome Surprise, we’ve been working to make Canadians aware of Upstate New York as an easy travel destination. In 2014, we were first brought on to…

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