Prepare for Reopening Now with these Recovery Marketing Tactics

I want to share tactical actions that you can take right now. These recovery marketing tactics can be incorporated into your overall recovery plan. My team rounded up several actionable ideas that will help you be ready for the recovery. An integrated plan is always more powerful than siloed tactics, and below are steps that…

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Why Work with and How to Choose a Marketing Agency

Why Work with and How to Choose a Marketing Agency

In the busy world we live in, everyone’s time is limited. We all must decide and prioritize what the best use of the precious hours available is to achieve everything we need and want to accomplish. This holds true for any business segment, and marketing is no exception. Engaging a marketing agency can help your organization…

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The 5 Top Tourism Campaigns of 2019

The 5 Top Tourism Campaigns of 2019

It’s our favorite time of year here at Break the Ice Media – a time when we get to reflect on the projects we have worked on, celebrate the successes we have seen, and draw inspiration from other creatives and campaigns in the tourism industry. There are so many cool ways that DMOs, attractions, and…

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3 Ways to Reach the Canadian Market with Travel PR

Canada and Canadian travelers are on our minds a lot at Break the Ice Media. Through our Canadian Co-op PR program, and previously through Cross Border Showcase and A Welcome Surprise, we’ve been working to make Canadians aware of Upstate New York as an easy travel destination. In 2014, we were first brought on to…

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Marketing and PR Strategy with the PESO Model

Marketing and PR Strategy with the PESO Model

I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with many moving parts, and just getting promotions out the door is an accomplishment sometimes. What they crave is the structure of strategy, the peace of mind that all the Ts are crossed, Is are dotted…

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Using Front Line Staff as Brand Ambassadors

Using Front Line Staff as Brand Ambassadors

One main challenge every destination faces, regardless of size, is how to get the most return on investment from their marketing dollars.  When a DMO (Destination Marketing Organization) is looking at their budget and various marketing programs, there are many options for programs that can be created. The trick is to understand what will provide…

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Preparing for Crisis Management in Tourism

Tourism is a fun industry. It’s vacations! People are having fun and aside from a few customer service issues, your organization may not have faced a crisis before. But no one is immune to a crisis and creating a plan is a simple investment now to ensure you’re prepared if anything happens. Preparing for crisis…

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4 Digital News Solutions for the Modern PR Pro

4 Digital News Solutions for the Modern PR Pro

As a modern PR professional, keeping up to date on the news is half the job. It’s important for me to be aware of the current political landscape, breaking news (both locally and nationally), and even the “trending” news, “silly” hashtags and viral topics that blow up our newsfeeds. Each of these things could affect…

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