Top 6 Traits that Successful PR Pros Need

Top 6 Traits that Successful PR Pros Need

PR professionals are a special kind of people – it’s okay, I can say it because I’m one of them. Some outsiders may call us geniuses while others may call us plain crazy. But there are certain traits that PR professionals need in order to be successful. Passion: Passion is contagious, recognizable and a necessary…

Read More

Teaming Up for Destination Marketing

Twice a year, I Love New York (ILNY) hosts a Media Night in New York City – providing NYC based travel journalists an opportunity to learn about the many vacation regions within New York State. I have been fortunate enough to attend several of these media events over the past two years, representing the Finger…

Read More

BTI wins a 2015 PRism

BTI wins a 2015 PRism

The path to a PRism in 2015 started, for us, in August 2014. Nicole, Sarah and I attended the PRism Awards on June 18, 2015, and won a PRism for our work in media relations for the Casa Larga Purple Foot Festival.  Here’s how we got there: Casa Larga’s annual Purple Foot Festival is a celebration…

Read More