Prepare for Reopening Now with these Recovery Marketing Tactics

By Nicole Mahoney | May 27, 2020

I want to share tactical actions that you can take right now. These recovery marketing tactics can be incorporated into your overall recovery plan. My…

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Photos, Food & Formulas: Destination Marketing to Millennials

By Camille Zess | May 20, 2019

In 2017, Break the Ice Media attended the Empire State Tourism Conference in Lake Placid. This information-packed conference was the perfect place to pick up…

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How to Create a Webinar

By Camille Zess | March 11, 2019

Webinars are a great tool for sales, internal communications, and thought leadership. With a lot of moving parts and pieces to juggle, breaking it down…

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Pinterest for Destination Marketing Content

By Camille Zess | October 12, 2018

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series,…

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How to Vet a Social Media Influencer

By Colleen Onuffer | July 13, 2018

As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing…

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Instagram for Tourism: Best Practices

By Camille Zess | June 8, 2018

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across…

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Social Media Measurement for Tourism Marketing

By Camille Zess | December 8, 2017

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness…

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A DMO’s Guide to Understanding Travel Influencers

By Colleen Onuffer | July 21, 2017

You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media posts about your latest trip…

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When to Add A New Social Media Channel

By Camille Zess | June 9, 2017

How do you know when it’s time to add a new social media channel? In previous posts, we talked about Instagram, hashtags, and how to know…

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Social Media Strategy Building Blocks

By Camille Zess | May 26, 2017

Social media strategy building blocks are basic elements of the strategy that set the stage for success. Casa Larga Vineyards is an award-winning winery in…

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Collaboration Toolkit

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Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.

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