Marketing for Group Travel: Building Solid Relationships with Tour Operators

Marketing for Group Travel: Building Solid Relationships with Tour Operators

Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling your destination or attraction with excited travelers, you’ll need to know how to market effectively to tour operators.  According to ABA Foundation (American Bus Association) the most recent statistics (2022)…

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How to Use AI For Tourism Marketing

a picture of an island with pixelation on top, with the title in blue lettering "how to use ai for tourism marketing"

Artificial Intelligence is a top trend in every space right now. It is transcending digital and becoming part of the conversation for just about everything we do. Of course, this hot topic is coming up in our meetings with clients and vendors, and internally on our team. Reactions to AI range from excitement to fear,…

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Top Tourism Campaigns of 2023

Once again, we’ve taken a look back at the tourism marketing campaigns of the past year. We found upbeat and exciting ideas that simultaneously express simplicity and relaxation. The top tourism campaigns of 2023 return focus to the basics of a destination – their people, places, and beauty. Here are five of our favorite campaigns…

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Creating Sample Travel Itineraries – Dos and Don’ts

creating sample travel itineraries

Creating sample travel itineraries in the tourism industry is simply a must. They are an opportunity to highlight the many assets and treasures in your destination. Sample travel itineraries are a tactic that we use in destination marketing, both for travel trade as well as for destinations and attractions. For travel trade, this is a…

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Tracking Digital Tourism Marketing Efforts

Measurement is the foundation of a strong digital campaign. It’s what lets us know when we’re successful, and when we need to make adjustments. Without numbers and data, we’re relying solely on anecdotal evidence. And just like everything else, the measurement landscape is constantly changing and evolving. Cookies are phasing out, QR codes are back…

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The Business Case for Collaboration

I am a huge believer in co-opetition––where perceived competitors cooperate and come together to create something bigger together than they could do on their own. This type of collaboration makes the biggest impact. The guests on my podcast Destination on the Left believe it too. I have been learning from my guests with countless stories…

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Under, around and in between: Hidden gems in tourism

The idea of overtourism has been discussed in the United Kingdom and Europe for more than twenty years but only in the past 5 years did it receive a name to define the concept. What was once only felt in destinations like Amsterdam, Barcelona, Venice, Bali and Machu Picchu is now part of a larger…

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10 Beginner Social Media Marketing Tips

Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your customers and visitors on a more direct level. Social media is a place to engage, answer questions, and get real-time, crowdsourced feedback. If you’re getting started or getting back to…

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