The DMO of the Future

The DMO of the Future blog title with a gray background and a glass ball with the reflection of a city inside it

Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the pandemic and as a result of changes in our world. Many of these changes were already underway. We have been talking about place-making and destination management and cathedral thinking for…

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Tourism Marketing for a Milestone Event: Getting ready for the 2024 Eclipse

Milestones are major events that mark significant change or a new development. Milestones are also markers along the way to know that you are progressing on your path or towards your goal. A milestone event such as a big anniversary historical event, or astrological event like the total solar eclipse offers a community the opportunity…

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How to Combat Overtourism Through Marketing & PR

How to Combat Overtourism Through Marketing & PR

Before March 2020, an influx of people had been traveling to impressive destinations. While on one hand this is exciting, that surge of travel has a downside – overtourism. Overtourism is when there are too many visitors in a particular destination. The impact, as explained by the World Tourism Organization, is congestion at specific locations…

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Using Anniversaries, Celebrations and Awards for Tourism Marketing

Using Anniversaries, Celebrations and Awards for Tourism Marketing [image of several people with wine glasses bringing them together to cheers]

Break the Ice Media celebrated a milestone anniversary in 2019, 10 years since I started the company. In that year, I was also recognized with the Small Business Person of the Year award from the Small Business Council of Rochester. Many celebrations, anniversaries and awards are integral to successful tourism marketing campaigns. Some of the ingredients…

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4 Brand Storytelling Lessons from a Former Washington Speechwriter

4 Brand Storytelling Lessons from a Former Washington Speechwriter

Disclaimer: This is not a political post. However, politicians and Washington D.C. staff may be referenced throughout the course of this blog. In early 2017, I had the chance to listen to Jon Favreau, former speechwriter for former President Obama, talk about his time in Washington. While the stories he told – days on the…

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Gamification to Drive Engagement: More than One Way to Create Fun

Gamification to Drive Engagement

When it comes to driving engagement, gamification is one of the top strategies to make it happen. We love working on projects or with clients that include an element of gamification. It’s fun to get the creative juices flowing and connect with the target audience in a way that’s fun for them, too. When you…

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Gas Prices and Drive Markets

Gas Prices and Drive Markets

Gas prices are a big topic across the travel industry right now. Following price increases for goods and services, the costs of travel increasing because of fuel is certainly reason for concern. It’s the focus of many news stories and earned a spotlight in research we watch about travel sentiment. The question our clients ask…

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Communication: Creating World-Changing Collaborations

As we start to look toward the future and recovery for our industry, we have a tremendous opportunity to rebuild smarter. We did it after 9/11 and again after the great recession and we will do it again after the COVID-19 pandemic. We need new thinking and new ideas to help create the new normal…

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Tapping into Niche Market Tourism

tapping into niche market tourism

What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product. We’ve said it before, tourists are looking for experiences. So it only makes sense that visitors are throwing out generic “everything but the kitchen sink” trips, and planning vacations that align…

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