How to Market Experiential Travel

How to Market Experiential Travel

… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.

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Low-Cost Marketing Tools for Tourism Promotion

Low cost marketing tools for tourism promotion

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The goal is to reach travelers and inspire visitation, the strategies and tactics are in place. But then what are the tools to accomplish it all? We’re going behind-the-scenes to look at…

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The Difference Among Travel Media

The Difference Among Travel Media

You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications, a rise in frequency of bloggers and freelancers, and the emergence of social media influencers. These changes in the industry have only been exaggerated by the pandemic. Each one of…

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Writing Digital Content: Email, Social & Web

Writing Digital Content: Email, Social & Web

A majority of the writing we do for our clients takes shape in the digital realm. From social media and email newsletters to website pages and blog posts and beyond. Let’s take a look at three main pieces of digital content that everyone uses: email marketing, social media and website content. Writing Email Marketing Newsletters…

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Top Tourism Campaigns of 2021

Top tourism campaigns of 2021

Happy 2022! At BTI, we typically end our year with a round-up of the top tourism campaigns of the year. Reviewing those destinations and hospitality businesses going above and beyond to share their creative approaches to visitor attraction. This year, we flipped that on its head and decided to kick off the new year with…

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Storytelling Content is Key in Tourism Marketing

Storytelling Content is Key in Tourism Marketing

Visitors guides are moving more and more into the digital realm. Especially following 2020, many DMOs have moved to digital-only or a mix of printed guides and digital offerings. Even so, the demand remains high for the information offered, as visitors try to work out what they want. What attractions to see, where to grab…

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10 Digital Marketing Trends from Destination Marketers

10 Digital Marketing Trends from Destination Marketers

This September, we attended the eTourism Summit in Las Vegas, Nevada. We brought the award-winning, 5-star Destination on the Left podcast to the convention and conducted mini-interviews with 14 tourism leaders. Those interviews created a 3-part series for the show with each guest sharing the biggest change in their digital strategy that resulted in big…

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What Makes Today’s Tour Guides Successful?

What Makes Today's Tour Guides Successful

In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping guests happy, safe and inspired. This is the person who can make or break a trip; therefore, finding the right match for your group is essential. We spoke with several…

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4 Tips for a Successful FAM Tour

4 Tips for a Successful Familiarization Tour

In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these is hosting a familiarization tour, otherwise known as a FAM tour or just simply FAMs. Hosting a successful FAM tour is a great tactic for driving sales and increasing motorcoach business in a destination. The…

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The Growing Importance of SEO In Tourism Marketing

The Growing Importance of SEO In Tourism Marketing

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should tourism businesses and destination marketing organizations be focusing on to achieve SEO success? Before I answer these questions, let’s first define SEO. I like the definition provided by MOZ: Search…

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