How to Work with an Agency: 5 Key Conversations

It’s often the perception that once the contract is signed, the client’s job is over, and the agency’s job begins. But clients should be asking at least five things from their agency partners … Make sure to have these 5 key conversations as you begin to work with an agency.

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[Cover Image} 20 tourism marketing trends for 2020 with a black and white background of a car driving up the coast

There are so many tourism marketing trends that our team has their eye on this year, I thought it would be helpful to round them all up and share them. Get ready for 20 tourism marketing trends in 2020, in 20 words or less with links to learn more. The Chinese Market China remains hot…

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The 5 Top Tourism Campaigns of 2019

It’s our favorite time of year here at Break the Ice Media – a time when we get to reflect on the projects we have worked on, celebrate the successes we have seen, and draw inspiration from other creatives and campaigns in the tourism industry. There are so many cool ways that DMOs, attractions, and…

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Creating your Tourism Marketing Strategies and Plan

We recently released a 5-part video series on how to create your tourism marketing plan for the new year. The planning process can be broken into 5 easy-to-follow steps: setting marketing objectives, reviewing research and the current situation, defining target audience, creating key messages and outlining the tactical plan. Planning is the most critical thing…

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2020 Social Media Tourism Trends

As we approach the end of another year and our team begins to create strategic marketing plans for upcoming campaigns, we’ve been talking new ideas, fresh content and – of course – the latest social media tourism trends for 2020. We know looking towards rising trends is a great way to keep your audience engaged…

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Using Anniversaries, Celebrations and Awards for Tourism Marketing [image of several people with wine glasses bringing them together to cheers]

Break the Ice Media just celebrated a milestone anniversary, 10 years since I started the company and I was recognized with the Small Business Person of the Year award from the Small Business Council of Rochester.  As I reflect on the celebration, I am reminded of the many celebrations, anniversaries and awards that have been…

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Trending in Food Tourism in white text with pink lines behind it set against a dinner table.

With the rise of experiential travel, it’s no surprise that this focus has spilled over into food tourism. According to the World Food Travel Association, food is now a main motivation for travelers choosing their destinations. Visitors are willing to increase their budget (40% of tourism spending is on gastronomy) and trip duration on unique…

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Attractions as destinations [photo of two beers]

Across the tourism industry, there’s been a shift in what visitors are looking for and where they’re looking for it. Years ago, travelers aimed for big cities with big ticket items. Now, visitors are looking for the unique and different, and are finding those new experiences with attractions as destinations. The definition of experience is…

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A Decade of Tourism Marketing - 10 Key Changes Making an Impact. And Break the Ice Media turns 10!

And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation for Break the Ice Media is October 14, 2009 which makes October officially our “birthday month”. As the marketing and tourism industries have changed, we have evolved right along with them. When we started our…

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