Tourism
How to Create Raving Fans
In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.
Read More3 Ways to Reach the Canadian Market with Travel PR
Canada and Canadian travelers are on our minds a lot at Break the Ice Media. Through our Canadian Co-op PR program, and previously through Cross Border Showcase and A Welcome Surprise, we’ve been working to make Canadians aware of Upstate New York as an easy travel destination. In 2014, we were first brought on to…
Read MorePhotos, Food & Formulas: Destination Marketing to Millennials
In 2017, Break the Ice Media attended the Empire State Tourism Conference in Lake Placid. This information-packed conference was the perfect place to pick up new trends and learnings- and nothing was a hotter topic than marketing to millennials. The Wild Center held a session all about this topic, called “Marketing the Adirondacks to Millennials:…
Read MoreCollaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist destinations.…
Read MoreProactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy
A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.
Read MoreAvoiding Trademark Infringement in Tourism Marketing
A trending topic with many of our clients recently is trademark infringement. And trademarks in general. Not only do you want to avoid trademark infringement in tourism marketing, but also know what to do if you’re working with a trademark brand. Today I’ll share pointers from working on campaigns on both sides of the equation.…
Read MoreThe Economic Impact of Tourism: A Multiplying Effect
What is the economic impact of tourism? Do you spend money when you’re on vacation? More money than you do in your work-a-day life? You know, that really nice hotel with the great spa, restaurants that serve hardy breakfasts, spa-like fresh lunches and that amazingly creative restaurant you normally wouldn’t indulge in for dinner but…
Read MoreHow Tourism Businesses Step Up in Times of Government Shutdown & Other Challenges
Travel is designed to fuel discovery, as well as promote a sense of wonder, excitement and curiosity. While the tourism industry can do its best to ensure a trip goes seamlessly, no one is immune from unforeseen disruptions such as political standoff or natural disasters. Let’s look at three examples – present and past –…
Read MorePreparing for Crisis Management in Tourism
Tourism is a fun industry. It’s vacations! People are having fun and aside from a few customer service issues, your organization may not have faced a crisis before. But no one is immune to a crisis and creating a plan is a simple investment now to ensure you’re prepared if anything happens. Preparing for crisis…
Read MoreFive Social Media Tourism Trends to Watch in 2019
As we start a new year, it can feel challenging to wrap your head around the happenings and trends of the past 12 months, let alone to dive into the next 12. As part of my ongoing obsession with all things social media-related, I took a deep dive into what’s coming up, and what you…
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