Tourism
A Decade of Tourism Marketing – 10 Key Changes Making an Impact
And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation for Break the Ice Media is October 14, 2009 which makes October officially our “birthday month”. As the marketing and tourism industries have changed, we have evolved right along with them. When we started our…
Read MoreThe Benefits of International Online Booking Agents
In today’s competitive travel market, there is much talk about the benefit of engaging with the international visitor. While the domestic traveler is important and necessary, reaching those from overseas can create an even greater opportunity for tourism in our local communities. An effective way to market to visitors around the world is by working…
Read MoreWhat Makes Today’s Tour Guides Successful?
In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping guests happy, safe and inspired. This is the person who can make or break a trip; therefore, finding the right match for your group is essential. We spoke with several…
Read MoreHow to use Facebook Ads for Tourism
Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4 billion monthly active users, over a third of the total world population, Facebook remains one of the best channels for reaching people with messages. What does that mean for those…
Read MoreUnder, around and in between: Hidden gems in tourism
The tourism industry is keen on coining new words to capture the traveling public’s attention. EcoTourism, AgriTourism, VolunTourism, to name a few. The simple purpose – to focus attention on a particular area of interest. Appeal to the cause and the effect is your next vacation destination. There’s a relatively new and totally opposite newly…
Read MoreHow to Combat Overtourism Through Marketing & PR
In recent years, an influx of people have been traveling to impressive destinations. While this is exciting to hear (especially for destination marketers), that surge of travel has come with a downside – overtourism. Overtourism is when there are too many visitors in a particular destination. The impact, as explained by the World Tourism Organization,…
Read MoreMuseums’ Approach to Tourism
Each of these museums has found a remarkable and stand-out way to promote inclusivity, attract diverse new audiences, and further integrate their work with other tourism and cultural efforts of their communities.
Read MoreCan Curated Experiences Help Your Tourism Marketing?
In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.
Read MoreTravel Trade Shows for Travel Trade Professionals
There are several trade shows for travel trade professionals available within the industry… They vary in location, size, and format. Here are a few of the top shows that should be considered for travel trade sales.
Read More5 Ways to Strengthen Your Tourism PR for Canadian Media & Beyond
The Travel Media Association of Canada (TMAC) Annual Conference .. included learnings that can be applied to just about anything we do in the tourism industry, whether you’re working with Canadian media or something else.
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