I want to share tactical actions that you can take right now. These recovery marketing tactics can be incorporated into your overall recovery plan. My team rounded up several actionable ideas that will help you be ready for the recovery. An integrated plan is always more powerful than siloed tactics, and below are steps that…

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Why Work with and How to Choose a Marketing Agency

In the busy world we live in, everyone’s time is limited. We all must decide and prioritize what the best use of the precious hours available is to achieve everything we need and want to accomplish. This holds true for any business segment, and marketing is no exception. Engaging a marketing agency can help your organization…

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The 5 Top Tourism Campaigns of 2019

It’s our favorite time of year here at Break the Ice Media – a time when we get to reflect on the projects we have worked on, celebrate the successes we have seen, and draw inspiration from other creatives and campaigns in the tourism industry. There are so many cool ways that DMOs, attractions, and…

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Creating your Tourism Marketing Strategies and Plan

We recently released a 5-part video series on how to create your tourism marketing plan for the new year. The planning process can be broken into 5 easy-to-follow steps: setting marketing objectives, reviewing research and the current situation, defining target audience, creating key messages and outlining the tactical plan. Planning is the most critical thing…

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How to Combat Overtourism Through Marketing & PR

In recent years, an influx of people have been traveling to impressive destinations. While this is exciting to hear (especially for destination marketers), that surge of travel has come with a downside – overtourism. Overtourism is when there are too many visitors in a particular destination. The impact, as explained by the World Tourism Organization,…

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… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.

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Canada and Canadian travelers are on our minds a lot at Break the Ice Media. Through our Canadian Co-op PR program, and previously through Cross Border Showcase and A Welcome Surprise, we’ve been working to make Canadians aware of Upstate New York as an easy travel destination. In 2014, we were first brought on to…

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Marketing and PR Strategy with the PESO Model

I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with many moving parts, and just getting promotions out the door is an accomplishment sometimes. What they crave is the structure of strategy, the peace of mind that all the Ts are crossed, Is are dotted…

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