Creating Sample Travel Itineraries – Dos and Don’ts

creating sample travel itineraries

Creating sample travel itineraries in the tourism industry is simply a must. They are an opportunity to highlight the many assets and treasures in your destination. Sample travel itineraries are a tactic that we use in destination marketing, both for travel trade as well as for destinations and attractions. For travel trade, this is a…

Read More

Tracking Digital Tourism Marketing Efforts

Measurement is the foundation of a strong digital campaign. It’s what lets us know when we’re successful, and when we need to make adjustments. Without numbers and data, we’re relying solely on anecdotal evidence. And just like everything else, the measurement landscape is constantly changing and evolving. Cookies are phasing out, QR codes are back…

Read More

Making a Career in Travel and Tourism

I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what they would tell future tourism professionals about working in the industry. What they shared is what many of us already know: the travel, tourism, and hospitality industry is vibrant and…

Read More

Financial Benefits of Group Travel

Financial Benefits of Group Travel [Image with men boarding a red bus with backpacks and musical instruments on their backs]

Tourism is an economic engine. Pre-Covid, the economic impact of tourism was at an all-time high, generating $1.9 trillion in 2019 and supporting over 9.5 million American jobs. Of course, as we experienced over the past few years, a lack of travelers creates ripple effects everywhere you look. In 2020, total economic output generated by…

Read More

Insights from TAP Dance 2023

Travel Alliance Partners (TAP) was established in 2001 as an organization of premier North American Tour Operators who offer unique products from more than 500 destinations worldwide. From the start, the goal of TAP was to empower Tour Operators from various areas of geographical expertise. TAP aims to fill more scheduled departures, offer guaranteed departures and expand their…

Read More

What Makes Today’s Tour Guides Successful?

What Makes Today's Tour Guides Successful

In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping guests happy, safe and inspired. This is the person who can make or break a trip; therefore, finding the right match for your group is essential. We spoke with several…

Read More

Changing Travel Trends in 2023

Changing Travel Trends in 2023

With constant changes in the world around us and everything moving at seemingly hyper-fast speeds, travelers are increasingly turning to their vacations as a way to take things slow. In our internet age it is easy to become overwhelmed— coupled with a post-pandemic desire to explore the world, traveler behavior has concocted a new recipe…

Read More

Group Travel Trends

Is group travel dead? My answer: yes and no! Group travel in its most traditional sense – loading 50 seniors on a bus and carting them around for several days on a sightseeing tour with stops for dining and maybe a show – is slowly going away. It is being replaced by smaller, more active…

Read More