Group Travel
Creating Sample Travel Itineraries – Dos and Don’ts
Creating sample travel itineraries in the tourism industry is simply a must. They are an opportunity to highlight the many assets and treasures in your destination. Sample travel itineraries are a tactic that we use in destination marketing, both for travel trade as well as for destinations and attractions. For travel trade, this is a…
Read MoreFinancial Benefits of Group Travel
![Financial Benefits of Group Travel [Image with men boarding a red bus with backpacks and musical instruments on their backs]](https://breaktheicemedia.com/wp-content/uploads/2019/10/financial-benefits-of-group-travel-300x169.png)
Tourism is an economic engine. Pre-Covid, the economic impact of tourism was at an all-time high, generating $1.9 trillion in 2019 and supporting over 9.5 million American jobs. Of course, as we experienced over the past few years, a lack of travelers creates ripple effects everywhere you look. In 2020, total economic output generated by…
Read MoreInsights from TAP Dance 2023
Travel Alliance Partners (TAP) was established in 2001 as an organization of premier North American Tour Operators who offer unique products from more than 500 destinations worldwide. From the start, the goal of TAP was to empower Tour Operators from various areas of geographical expertise. TAP aims to fill more scheduled departures, offer guaranteed departures and expand their…
Read MoreWhat Makes Today’s Tour Guides Successful?
In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping guests happy, safe and inspired. This is the person who can make or break a trip; therefore, finding the right match for your group is essential. We spoke with several…
Read MoreChanging Travel Trends in 2023
With constant changes in the world around us and everything moving at seemingly hyper-fast speeds, travelers are increasingly turning to their vacations as a way to take things slow. In our internet age it is easy to become overwhelmed— coupled with a post-pandemic desire to explore the world, traveler behavior has concocted a new recipe…
Read MoreCan Curated Experiences Help Your Tourism Marketing?
In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.
Read MoreGroup Travel Trends
Is group travel dead? My answer: yes and no! Group travel in its most traditional sense – loading 50 seniors on a bus and carting them around for several days on a sightseeing tour with stops for dining and maybe a show – is slowly going away. It is being replaced by smaller, more active…
Read MoreIncrease Foot Traffic with Motorcoach Business – 11 Ways to Become Group Ready
Working in the travel and tourism industry allows us to get to know organizations that rely on visitors to their communities to help grow their businesses. One way to reach those visitors and increase foot traffic is by marketing to the motorcoach industry. Motorcoaches bring groups of people to the businesses they visit. The COVID…
Read MoreCo-opetition: Good For Business
I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It is this type of collaboration that I think makes the biggest impact and the guests on my podcast Destination on the Left believe it too. I have been learning from…
Read MoreCollaboration Thrives in Travel & Tourism
The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and responsive to change. To be successful, it also meant a willingness to collaborate, sometimes with a perceived competitor. Connecting and embracing collaboration with others in the industry, despite being in…
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