Co-opetition: Good For Business

Co-opetition: Good for Business

I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It is this type of collaboration that I think makes the biggest impact and the guests on my podcast Destination on the Left believe it too. I have been learning from…

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Collaboration Thrives in Travel & Tourism

Collaboration Thrives in Travel & Tourism

The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and responsive to change. To be successful, it also meant a willingness to collaborate, sometimes with a perceived competitor. Connecting and embracing collaboration with others in the industry, despite being in…

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What Makes Today’s Tour Guides Successful?

What Makes Today's Tour Guides Successful

In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping guests happy, safe and inspired. This is the person who can make or break a trip; therefore, finding the right match for your group is essential. We spoke with several…

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4 Tips for a Successful FAM Tour

4 Tips for a Successful Familiarization Tour

In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these is hosting a familiarization tour, otherwise known as a FAM tour or just simply FAMs. Hosting a successful FAM tour is a great tactic for driving sales and increasing motorcoach business in a destination. The…

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4 Common Types of Group Tours

4 Common Types of Group Tours

When you’re driving down the highway and see a big motorcoach cruising along, do you ever wonder who’s in there?  The possibilities of who participates in group tours are many. First, let’s start with answering the question “What exactly are group tours?” A group tour consists of a group of people who want to have…

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Tourism Marketing: A Collaborative Approach

Tourism Marketing: A Collaborative Approach

What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing is guaranteed not to be what travelers are thinking about when making travel decisions – county lines. Yet states are divided into counties, each with their own local treasures and…

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Travel and Tourism Terms, Acronyms & Abbreviations

Travel and Tourism Terms, Acronyms & Abbreviations

Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space. This is great, but if you don’t know what the acronym or abbreviation stands for, it may feel like people are speaking a different language. For those of us in the tourism industry, like many…

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What Lies Ahead for the Group Travel Industry

What Lies Ahead for the Group Travel Industry

Group travel is one of the most significantly impacted travel segments in the travel and tourism industry as a result of the pandemic. And yet, group travel will resume. It will look a little different than it has in the past, specifically relating to group size and safety protocols. Some of this will lessen over…

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Adapting to Remote Work: Virtual Experiences, Online Learning and Resources

It is hard to believe that one month ago people everywhere were going into work, sitting in class, spending their weekends at bars and restaurants, and traveling around the world. Now, we’ve settled into a new normal of remote work, online classes, and virtual events like Zoom happy hours and other online experiences. Working from…

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