From our April Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in April with 12 amazing presenters and three full days of content focused around digital marketing, travel trade and niche marketing within the tourism industry. The topics covered ranged from food tourism to family travel –…

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Working Through a Pandemic in the Travel and Tourism Industry

We are not in control. That is what creates the fear that drives panic and hysteria when something like the Coronavirus hits. We are not in control. That is true to some extent but I do not buy into that notion 100%. We are not in control of how this virus is spreading from continent…

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Travel and Tourism Terms, Acronyms & Abbreviations

Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space. This is great, but if you don’t know what the acronym or abbreviation stands for, it may feel like people are speaking a different language. For those of us in the tourism industry, like many…

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Financial Benefits of Group Travel [Image with men boarding a red bus with backpacks and musical instruments on their backs]

As many are aware, tourism is an economic engine. In 2018, travel generated $2.5 trillion for the U.S. economy, supporting 15.7 million American jobs. There are a lot of triggers that affect the economy when we travel. Most people realize that “heads in beds” means money for the local economy.  When people stay in hotels, they pay…

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Image with text: the benefits of international online booking agents

In today’s competitive travel market, there is much talk about the benefit of engaging with the international visitor.  While the domestic traveler is important and necessary, reaching those from overseas can create an even greater opportunity for tourism in our local communities.  An effective way to market to visitors around the world is by working…

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what makes today's tour guides successful?

In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping guests happy, safe and inspired. This is the person who can make or break a trip; therefore, finding the right match for your group is essential. We spoke with several…

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What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing is guaranteed not to be what travelers are thinking about when making travel decisions – county lines. Yet New York State is divided into many counties, all with their own…

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