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Inside A Blogger’s World

inside a bloggers world

A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New York recently hosted bloggers for both Travel Media Showcase (TMS) and the Travel Bloggers Exchange (TBEX) when they brought their conferences to the western part of New York. We embarked on nine days of touring…

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Elemental Photography in the Tourism World

ELEMENTAL PHOTOGRAPHY IN THE TOURISM WORLD

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to visit. When you’re in the travel and tourism biz, visual content (and visual content marketing) is a vital tool for capturing visitors. Whether you are promoting a location, an attraction or even a hotel, the…

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4 takeaways from Spring into Social Media.

4 takeaways from Spring into Social Media

In May, Visit Rochester and the Visitor Industry Council social media committee held Spring into Social Media: A conversation with social media managers. This event was focused on setting your channels up for success with limited time or budget- something we can all relate to. Thanks to a panel of local experts, everyone in the…

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5 Pieces of Content You Need in Your Travel Media Kit

5 pieces of content you need in your travel media kit

Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media kits (sometimes called press kits) consist of promotional materials that are shared with the media to promote a product, company, or in our case – a destination. From attending media…

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Collaboration in Marketing – Destination Marketing Ideal Benchmark

collaboration in marketing DESTINATION MARKETING IDEAL BENCHMARK

Collaboration in marketing makes good business sense and is a core value at Break The Ice Media. Working together, partners with similar goals, values and visions can leverage combined resources to create marketing programs bigger than they can do on their own. We have several clients who understand the many benefits of collaborative marketing. They…

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Storytelling Content is Key in Tourism Marketing

Storytelling content is key to tourism marketing

In a world where “print is dead” visitors guides across the tourism industry seem to be doing just fine. The demand remains high for the information offered, as visitors try to work out what attractions to see, where to grab a bite, and the best assets offered in a particular destination. It’s clear that this…

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Canadian Tourism – Alive and Well

Canadian Tourism Alive & Well

There is much speculation around Canadian tourism and travel to the U.S. Are they still coming? How often do they come? How does President Trump’s international travel ban affect border crossing? What about the exchange rate? Who is coming? These are all valid questions, and concerns. But I’m here to tell you that our neighbors…

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3 Questions to Ask Yourself When Writing for Business

3 Questions to Ask Yourself When Writing for Business

I would say about 90% of my job involves writing. Writing for press releases and pitches, to blogs and social media posts, and even copy for newsletters and websites. But every piece I write requires a different voice and tone, as well as consideration about the client’s audience and platform. As you move from one…

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Top 5 Up & Coming Travel Trends

Top 5 Up & Coming Travel Trends

In October, I was a first-time attendee at the Marketing Outlook Forum (MOF), the industry’s leading strategic travel forecast conference, organized by the Travel and Tourism Research Association (TTRA). The event was packed full of information that will help us develop stronger marketing programs for our clients. Below are my picks for the Top 5…

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