Marketing for Group Travel: Building Solid Relationships with Tour Operators
Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling your destination or attraction with excited travelers, you’ll need to know how to market effectively to tour operators. According to ABA Foundation (American Bus Association) the most recent statistics (2022)…
Read MoreHow to Use AI For Tourism Marketing
Artificial Intelligence is a top trend in every space right now. It is transcending digital and becoming part of the conversation for just about everything we do. Of course, this hot topic is coming up in our meetings with clients and vendors, and internally on our team. Reactions to AI range from excitement to fear,…
Read MoreNavigating the Future of PR
In the ever-evolving landscape of public relations, adaptation is not just a choice but a necessity. As we look ahead, it’s evident that the future of PR is entwined with the digital realm, influencer marketing, and shaped by dynamic strategies to engage with emerging audiences in real-time. Here’s a glimpse into what lies ahead for…
Read MoreTop Tourism Campaigns of 2023
Once again, we’ve taken a look back at the tourism marketing campaigns of the past year. We found upbeat and exciting ideas that simultaneously express simplicity and relaxation. The top tourism campaigns of 2023 return focus to the basics of a destination – their people, places, and beauty. Here are five of our favorite campaigns…
Read MoreBelonging and Community
As leaders in the travel and tourism industry, the concept of community can take on various meanings. It might be rooted in the local community you call home or the one you tirelessly serve through your organization. Perhaps it’s the group you actively participate in or volunteer for, aligning yourself with a shared purpose. And…
Read MoreCan Curated Experiences Help Your Tourism Marketing?
In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.
Read MoreFostering Connection to Build a Strong Team
When I talk with tourism and hospitality leaders across the country, I hear a lot of feedback about the new way that we work. Some work 100% in the office every day every week, others work in a hybrid model with a set number of days in the office and a set number remote and…
Read MoreHow Tourism Businesses Can Plan for the New Year in Collaboration With Staff
A 2024 Tourism Business Plan will set you up for success. I talk to a lot of business owners and organization leaders in the travel, tourism, and hospitality industry. There are always common threads with the conversations and many of these leaders are feeling multiple pressures including: With all these pressures, it is hard to…
Read More5 Reasons Why Eye-Catching and Authentic Photos are Everything in Tourism Marketing
The best part of a vacation is living it. The second best part is re-living it through the authentic photos you capture while there. Photography is everything when it comes to travel – so it stands to reason that it should be a big part of your tourism marketing strategy. But all too often, destinations…
Read MoreCreating Sample Travel Itineraries – Dos and Don’ts
Creating sample travel itineraries in the tourism industry is simply a must. They are an opportunity to highlight the many assets and treasures in your destination. Sample travel itineraries are a tactic that we use in destination marketing, both for travel trade as well as for destinations and attractions. For travel trade, this is a…
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