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Changing Perceptions and Moving the Needle in Destination Marketing

In 2016, our team was engaged to develop and execute a multi-year PR campaign promoting Syracuse as the “Official Home of Winter.”

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Stepping up and treading lightly to earn coverage for an annual festival

Casa Larga’s annual Purple Foot Festival is a celebration for the start of harvest season. It is one of the winery’s family-friendly events and is a day full of activities, wine seminars, tastings, food, shopping and the big draw: grape stomping. Like any

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Helping a haunted history trail attract more national paranormal fans

The Haunted History Trail offers over 400 miles of haunted attractions, dining and accommodations in New York State… the trail needed help to promote it…

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