Funding a Capital Campaign by Connecting a Community

How this Case Study may be relevant to you: This project involved several tactics to engage the community and officials to bring attention and raise funds for a capital campaign project. From public relations and a social media contest, to event planning and a newsletter, we supported the campaign committee with mass outreach to the community…

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Building an Arts & Culture Audience with Facebook Advertising

How this Case Study may be relevant to you: This regional program uses grant funding to reach potential visitors and residents to drive engagement and increase interest in visiting. In its first 9 months, the campaign drove over 13,000 clicks to the website. Situational Analysis CNY Arts has been promoting, supporting and celebrating the arts in…

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Facebook Advertising Brings Demand for Travel Packages

How this Case Study may be relevant to you: This campaign deals in advertising campaigns that speak to several distinct target audiences and changing creative to keep ads fresh for those audiences. Genesee County is on the leading edge of digital marketing trends, and Tourism Marketing Director Kelly Rapone is focused on making the best use…

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Attracting Canadian Travelers to Upstate New York Destinations

How this Case Study may be relevant to you: This project involved attracting visitors beyond gateway cities, travel public relations, influencer marketing and media FAM planning for a a multi-stakeholder collaborative effort. We earned 7.74 million PR impressions from 15 media visits including feature placements in major in-market publications, and influencer placements. Photo Credit: Chautauqua County…

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