The study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together.
We knew this to be true from talking with people in our industry but wanted to statistically find out what makes collaborations successful and how important they will be in helping the recovery of tourism. The results of this study help unlock insights on how to build more successful collaborations that will lead to a stronger industry.
How are you going to use collaboration to move through this challenge and into recovery?