Our Team

Meet Colleen Senglaub

Digital Marketing Coordinator

The backstory

Growing up in the Foothills of the Adirondacks, between Lake George and Saratoga Springs, NY, Colleen has been around tourism her whole life. She grew up in an area that would transform in the summertime as people from all over the world came to experience the place she called home.

She fell in love with traveling in 2019 when she studied abroad in Ireland. During her time in Europe, she was determined to see as much as possible and visited 14 different countries while studying at the University of Limerick.

Meanwhile, she was pursuing a degree in Media Management from St. John Fisher College and had developed a passion for storytelling, writing, and strategic communications. Colleen knew she wanted to combine her love of travel with a career in marketing and communications, which is what led her to an internship at Break the Ice Media during her senior year.

Professional path

Colleen brings several years of tourism marketing experience to her position as an Associate Consultant at BTI. After interning at BTI, she spent the next several years working in marketing for both a restaurant and a winery in Lake George, NY, one of the state’s busiest tourist destinations. As she was gaining valuable marketing experience, she also received her M.S. in Communications from Syracuse University.

Her unique perspective having worked in-house for businesses in the tourism industry allows her to see things from her client’s point of view. She understands what it takes to draw people to a destination and her experience in project management, digital marketing, public relations, and content creation allows her to approach things with a well-rounded point of view.

Inside the office she loves:

Collaborating with an amazing team who shows so much passion for the industry.

Outside the office she loves:

Spending time with friends and family. Getting outside in her hometown to go hiking, skiing, or paddle boarding. Exploring new places. Going to the lake. Reading a good book.