In the busy
Why work with a marketing agency
No in-house marketing team
Tight budgets, small teams, and lack of marketing knowledge are common for small organizations. If this is you, you’ll need everything from advice to analytics, and you know it. You’ll find value in the experts at a marketing agency.
Need of expertise for a special project(s)
Too much work for the internal marketing team
Marketing is hard work. It’s important to be consistent for it to be effective and measurable. When the work is divvied up and there’s not enough internal capacity, a marketing agency can step in to get things done.
Lack of expertise for specific marketing programs
A strong marketing plan requires a deep understanding of marketing trends, tools and tactics. Marketing agency experts offer a breadth of knowledge that isn’t always available to an in-house marketing team. If this is you, engaging a marketing agency will help supplement and strengthen what you’re already doing.
Value the benefits of working with professionals who do it all day, every day
Marketing agency specialists live and breathe marketing strategies and programs every day. As their client, you’ll benefit from their knowledge gained from these daily experiences.
Need expertise within a certain niche
There are full-service marketing agencies and agencies who work only within certain industries. Working with industry specialists provides you with the advantage of industry knowledge and know-how. The agency will already be up-to-speed on how to work in your industry, and will have specialized expertise that even your team may not have.
How to Choose a Marketing Agency
If you haven’t worked with a marketing agency in the past – do some research.
friendsand business associates for referrals.
- A quick online search will point you in the right direction – especially if you’re looking for a specific industry expert.
- Check out websites. A good marketing company will have a lot of information for you right at your fingertips. Some important information you should find there:
After a potential agency partner is identified, ask them questions such as:
- Have you worked on projects similar to mine in the past?
- How long have you been in business?
- How do you work with clients?
- Who would be working on my account?
- Can you put me in touch with a current client?
A marketing agency team and their clients are partners. It can and should be an engagement that’s built on trust and open communications. If both partners appreciate and respect each other and have clear expectations, it will be a relationship that produces results and lasts for years to come.