7 Steps to Creating Your
Strategic Marketing Plan
Your roadmap to recovery begins with getting clarity on the path ahead, even when the path seems uncertain.
Our infographic illustrates how to build a plan that will create demand, inspire visitation and drive conversions.
Rebuilding the travel, tourism and hospitality industry requires a plan. We don’t have a crystal ball ...
but we have over ten years of experience developing strategic plans for travel, tourism and hospitality brands.
Most of our marketing plans were written prior to March 2020 and designed for the world as it was. Building a roadmap to recovery will require a new plan, new priorities and new thinking. You may be:
- concerned about traveler interest for your area or attraction
- facing cutbacks and setbacks in staff, budget and other resources
- unsure what the other side of this pandemic will look like for travel
A new marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel and tourism clients.
We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.