Stronger Together: Future-Proofing the Travel, Tourism, and Hospitality Industry
with Nicole Mahoney
CEO, Break the Ice Media
Audience & Marketing Strategist, Audience Audit
We know that collaboration is at the heart of every solution to our biggest and most complex problems. Our latest study focused on the operationalization of collaboration and sought answers to questions like:
Is collaboration part of an overall business strategy?
Does mindset have an impact on the success of collaborations?
How often are collaborations proactive versus reactive?
Is collaboration a sustainable business practice?
What methods are used to standardize collaborations?
Operationalization is defined as putting something into operation. This study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
The answers may surprise you.
In this FREE webinar training, you will learn:
Three types of operating segments
Top 5 components of a collaborative mindset
Tools for operationalizing collaboration
How to move strategy into action for a competitive advantage
We believe that community collaboration and partnerships are essential for the growth and prosperity of every organization in the travel, tourism, and hospitality industry.
Working primarily with second and third-tier destinations, Break the Ice Media has been helping travel, tourism, and hospitality organizations attract what they need to grow and thrive since 2009. Believing fully that we are Stronger Together, Travel Alliance Partners (TAP) became part of our brand portfolio in 2021. A true example of collaboration in action, TAP is a partnership of tour operators, travel suppliers and travel buyers working collectively to build and promote travel products across the globe.
Our podcast Destination on the Left launched in 2016 showcases the creative and collaborative work that travel, tourism, and hospitality professionals deliver every day. With more than 300 episodes and 100,000 downloads, this award-winning podcast provides the industry with valuable knowledge, best practices, and insights.
93% of respondents say collaboration with other organizations is part of their business strategy.
By proactively weaving collaboration into your organization's operational strategy, doors open to a wealth of new opportunities.
Our hope is the results of this study will provide insights to help future-proof our industry. I hope you will join us!