Food for Thought: Inspirational Food Writing Tips for Destination Marketing

By Adena Miller | November 12, 2018
Food for Thought: Inspirational Food Writing Tips for Destination Marketing

  “One cannot think well, love well, sleep well, if one has not dined well.” ― Virginia Woolf Inspiration to travel can be sparked by alluring restaurant destinations. Since meals are a big part of any trip, writing about food in a way that inspires is key to destination marketing. As a food writer with the Democrat…

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How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget

By Camille | November 2, 2018
How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget

Facebook split testing tools improved a lot on the advertising platform this year. What was once a manual process of changing variables slowly over time, campaign by campaign, is now a much quicker process with several new tools. One of the first projects where I used Facebook split testing tools for Facebook advertising was on a…

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4 Digital News Solutions for the Modern PR Pro

By Sarah | October 26, 2018
4 Digital News Solutions for the Modern PR Pro

As a modern PR professional, keeping up to date on the news is half the job. It’s important for me to be aware of the current political landscape, breaking news (both locally and nationally), and even the “trending” news, “silly” hashtags and viral topics that blow up our newsfeeds. Each of these things could affect…

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