We are PR and Digital Marketing Experts in the Travel, Tourism & Hospitality Industry

We are PR and Digital Marketing Experts

in the Travel, Tourism & Hospitality Industry

Helping destination marketers, travel professionals, businesses and organizations:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

7 Steps to Creating Your Strategic Marketing Plan

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Destination Positioning: How to Stake Your Claim and Find Your Niche

By Sarah | May 3, 2023
a landscape in New Zealand with bright green grass in the foreground, split by a walking path. In the background there are mountains and a vibrant blue sky with clouds. The title of the blog appears on top of the image: Destination Positioning, how to stake your claim and find your niche

“You can’t be everything to everyone.” You’ve heard it before, but when talking about your destination it can be hard not to showcase “everything” — the great food, craft beverage scene, unique or boutique accommodations, hands-on museums, family attractions — it’s all exciting! So how do you hone in on your selling point and really…

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Five Road Trip Trends

By Brittany Lynn | April 18, 2023

Travelers are back to exploring the world. They’re revisiting bucket lists, booking accommodations and crafting out-of-office messages for when it’s time to unplug. Some are booking flights and others are making sure car maintenance is set as they prepare to hit the road. Road trips are a travel trend that is here to stay. From…

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Food for Thought: Inspirational Food Writing Tips for Destination Marketing

By Adena Miller | April 12, 2023
Food for Thought: Inspirational Food Writing Tips for Destination Marketing

“I love how food has a magical power of bringing people closer together and breaking down barriers.”– Michelle Ng, episode 297, Destination on the Left Inspiration to travel can be sparked by alluring restaurant destinations. Since meals are a big part of any trip, writing about food in a way that inspires is key to…

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