We are PR and Digital Marketing Experts

in the Travel, Tourism & Hospitality Industry

Helping destination marketers, travel professionals, businesses and organizations:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your 2021 Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

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Tapping into Niche Market Tourism

By Colleen | July 7, 2021
tapping into niche market tourism

What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product. We’ve said it before, tourists are looking for experiences. So it only makes sense that visitors are throwing out generic “everything but the kitchen sink” trips, and planning vacations that align…

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The Keys to Successful Collaborations

By Nicole | June 23, 2021
The Keys to Successful Collaborations

In our 2021 Rising Tide study, we revealed three different attitudinal segments among travel, tourism and hospitality professionals — three groups that feel very differently about the benefits and challenges of collaboration with other industry organizations. Promoters are enthusiastic supporters of organizational collaboration, pursue it actively and with a range of organization types. Doubters are…

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Travel and Tourism Terms, Acronyms & Abbreviations

By Rhonda | June 15, 2021
Travel and Tourism Terms, Acronyms & Abbreviations

Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space. This is great, but if you don’t know what the acronym or abbreviation stands for, it may feel like people are speaking a different language. For those of us in the tourism industry, like many…

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