Helping destination marketers, travel professionals, businesses and organizations in the travel, tourism & hospitality industry:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your 2021 Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

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5 Lessons Learned During the Travel Pause

By Nicole | March 17, 2021
5 Lessons Learned During the Travel Pause

As a business serving clients in the travel, tourism and hospitality industry exclusively, when the travel pause began in March 2020 we wondered if we would make it through the year. On Monday, March 16, 2020 I drove to work after dropping my kids off at school expecting to start another work week with our…

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Applying Tourism Marketing Strategies to Talent Attraction 

By Nicole | March 10, 2021
Applying Tourism Marketing Strategies to Talent Attraction

Communities looking to attract new residents or improve talent attraction for their local businesses could steal a few strategies from the tourism marketing playbook.

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Customer Journey: Shifting from Dreaming to Planning

By Intern | March 3, 2021
Customer Journey: Shifting from Dreaming to Planning

COVID-19 has extended the first phase of the traveler’s journey, or the dreaming phase, significantly. Travelers have been stuck in this inspiration phase for months because it has not been safe to travel. Now almost a year later, people are starting to feel more comfortable with the idea of bringing their travel dreams into reality and we are starting to see a shift from dreaming to planning.

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