STRATEGY CREATES IMPACT

We are PR and Digital Marketing Experts in the Travel, Tourism & Hospitality Industry

We are PR and Digital Marketing Experts

in the Travel, Tourism & Hospitality Industry

Helping destination marketers, travel professionals, businesses and organizations:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

7 Steps to Creating Your Strategic Marketing Plan

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Navigating the Future of PR

By Riley Kruer | February 21, 2024
a paper map with a compass resting on top, superimposed with the title "Navigating the Future of PR"

In the ever-evolving landscape of public relations, adaptation is not just a choice but a necessity. As we look ahead, it’s evident that the future of PR is entwined with the digital realm, influencer marketing, and shaped by dynamic strategies to engage with emerging audiences in real-time. Here’s a glimpse into what lies ahead for…

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Top Tourism Campaigns of 2023

By Staff | February 14, 2024

Once again, we’ve taken a look back at the tourism marketing campaigns of the past year. We found upbeat and exciting ideas that simultaneously express simplicity and relaxation. The top tourism campaigns of 2023 return focus to the basics of a destination – their people, places, and beauty. Here are five of our favorite campaigns…

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Belonging and Community

By Nicole | January 31, 2024

As leaders in the travel and tourism industry, the concept of community can take on various meanings. It might be rooted in the local community you call home or the one you tirelessly serve through your organization. Perhaps it’s the group you actively participate in or volunteer for, aligning yourself with a shared purpose. And…

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