Search results for: influencer
How to Pen the Perfect Pitch
Being able to successfully pitch a story to the media is one of the most important tools to have in your PR toolbox. Public relations campaigns take time, energy and effort. It’s an adrenaline rush when a journalist responds to your pitch and wants to cover your story. But how do you make that happen?…
Read MoreA Creative Way to Market Secondary Cities, with Kathy Condon
Kathy Condon is a travel writer who has visited 29 countries, 49 States, and 16 islands. She formally trained throughout the nation on face-to-face networking. When the pandemic hit, she made the decision to become a travel writer and made a solid base while sequestered at home. Now Kathy is using her face-to-face networking skills…
Read More10 Must-listen Podcasts for Travel, Tourism & Hospitality Professionals
This week I celebrate 6 years since I launched my podcast, Destination on the Left, an award-winning show focused on creativity and collaboration in the travel and tourism industry. This week also marks the airing of my 300th episode and more than 75,000 downloads, more milestone markers crossed! Since launching one of the first podcasts…
Read MoreThe DMO of the Future
Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the pandemic and as a result of changes in our world. Many of these changes were already underway. We have been talking about place-making and destination management and cathedral thinking for…
Read MoreHistorical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown
How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing campaign, balancing promotion goals with authentic messaging and community support. We earned 23 million PR impressions from 58 placements including feature placements in major publications, as well as niche publications and influencer placements. photo credit:…
Read MorePublic Relations Takes Time: Setting Realistic Expectations for Your PR Efforts
Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media relations take time – because at their core, they’re about building relationships. Heck, relations is right in the name! Back in elementary school, building relationships was easy. You’d share your pudding with someone and…
Read MoreTikTok for Tourism Marketing
Just as we all were getting used to using Facebook, Instagram, and Twitter as marketing tools, we now have to find our way through another one. Fear not! TikTok is one of the easier platforms to use when it comes to marketing. You’ll just need some creativity and the willingness to follow the latest trends.…
Read MoreDiversity in Tourism: Takeaways from the Travel Unity Summit Southeast
By now, DEAI/DEI is a familiar topic and critical strategy component within professional settings. And while conversations surrounding diversity, equity, accessibility and inclusion are becoming more commonplace, representation of the diversity that surrounds us has always been more than a trend. Travel Unity is an organization that seeks to make the world of travel welcoming…
Read MoreLuxury Travel Trends
The luxury market has been shifting since 2016 from a desire for luxury goods to more demand for luxury experiences. There is a “pursuit for experience over possession.” Affluent consumers are seeking higher spiritual and emotional fulfillment, leading them to travel. Not only do luxury travelers want a high-end experience, they are also focused on…
Read MoreThe Difference Among Travel Media
You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications, a rise in frequency of bloggers and freelancers, and the emergence of social media influencers. These changes in the industry have only been exaggerated by the pandemic. Each one of…
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