Search results for: influencer
TikTok for Tourism Marketing
Just as we all were getting used to using Facebook, Instagram, and Twitter as marketing tools, we now have to find our way through another one. Fear not! TikTok is one of the easier platforms to use when it comes to marketing. You’ll just need some creativity and the willingness to follow the latest trends.…
Read MoreDiversity in Tourism: Takeaways from the Travel Unity Summit Southeast
By now, DEAI/DEI is a familiar topic and critical strategy component within professional settings. And while conversations surrounding diversity, equity, accessibility and inclusion are becoming more commonplace, representation of the diversity that surrounds us has always been more than a trend. Travel Unity is an organization that seeks to make the world of travel welcoming…
Read MoreLuxury Travel Trends
The luxury market has been shifting since 2016 from a desire for luxury goods to more demand for luxury experiences. There is a “pursuit for experience over possession.” Affluent consumers are seeking higher spiritual and emotional fulfillment, leading them to travel. Not only do luxury travelers want a high-end experience, they are also focused on…
Read MoreThe Difference Among Travel Media
You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications, a rise in frequency of bloggers and freelancers, and the emergence of social media influencers. These changes in the industry have only been exaggerated by the pandemic. Each one of…
Read More10 Digital Marketing Trends from Destination Marketers
This September, we attended the eTourism Summit in Las Vegas, Nevada. We brought the award-winning, 5-star Destination on the Left podcast to the convention and conducted mini-interviews with 14 tourism leaders. Those interviews created a 3-part series for the show with each guest sharing the biggest change in their digital strategy that resulted in big…
Read MoreInsights from the 2021 eTourism Summit (Part One), with Nicole Mahoney
For this first episode in a special two part series of Destination on the Left episodes, I visited the 2021 eTourism Summit held in Las Vegas, Nevada from September 20-22. At the summit, I was privileged to have the chance to interview fourteen attendees who are experts in the field of digital marketing for travel…
Read MoreEmbracing New Opportunities for Partnership, with Melanie Esterhuyse
Melanie Esterhuyse was initially employed as the Public Relations Officer (PRO) of De Doorns Cellar in 2000 when the winery joined hands with local DMO, Hex Valley Tourism Association. As the tourist association could not employ someone permanently at the time, Melanie volunteered to step up and assist them and developed a passion for this…
Read MoreCollaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist…
Read MoreFacebook and Tourism Marketing: Best Practices
Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with limited time and budget. In this series, we explore best practices for destinations and attractions across different channels. Today, we’ll look at Facebook and tourism marketing. Ah, Facebook. The social…
Read More7 Steps in Creating a Marketing Plan
Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team effort, pooling your team’s knowledge and resources to make sure everyone is on the same page and everyone’s ideas are heard. Breaking down the plan into actionable steps can help…
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