7 Steps in Creating a Marketing Plan

By Nicole | October 19, 2018
7 steps in creating a marketing plan

Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team effort, pooling your team’s knowledge and resources to make sure everyone is on the same page and everyone’s ideas are heard. Breaking down the plan into actionable steps can help…

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Pinterest for Destination Marketing Content

By Jessica | October 12, 2018

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Pinterest for destination marketing.   Pinterest is an interesting beast. Part social media channel,…

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5 Reasons Why Eye-Catching and Authentic Photos are Everything in Tourism Marketing

By Sarah | October 5, 2018

The best part of a vacation is living it. The second best part is re-living it through the authentic photos you capture while there. Photography is everything when it comes to travel – so it stands to reason that it should be a big part of your tourism marketing strategy. But all too often, destinations…

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