Ready for Re-Entry!, with Pam Williams

By Nicole | July 14, 2021

Pamela Brooks Williams is a Huntsville native who is passionate about her city and sharing its highlights with anyone she can. She has been with the Huntsville/Madison County CVB for 16 years. As Tourism Sales Manager, she works to bring groups of all types and leisure travelers to our community and especially enjoys working with…

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Fueling Recovery in Travel and Tourism, with Jeff Gayduk

By Nicole | April 21, 2021

Jeff Gayduk is the president and publisher of Premier Travel Media (formerly known as Premier Tourism Marketing), a multi-faceted print and online publishing firm that specializes in the group travel industry. Their titles include Leisure Group Travel, Group Travel Directory, Sports Planning Guide, Reunions Workbook, Student Travel Planning Guide, Religious Travel Planning Guide, Snowbound and…

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Travel Trends for 2021, with Jennifer Hawkins

By Nicole | March 31, 2021

As Founder and President, Jennifer Hawkins has overseen the growth of Hawkins International Public Relations from a one-woman start-up to a major player in public relations, media relations, and digital communications for the luxury travel and lifestyle industries. Yet, even as the agency has grown to more than 30 employees, maintained a robust roster of…

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Local and Regional PR Efforts Lead with Laughter to Build Brand Awareness

By Staff | March 24, 2021

How this Case Study may be relevant to you: This example of work illustrates Break the Ice Media’s strengths in leveraging local and regional PR to build brand awareness and promote visitation from nearby drive markets.   As of January 2021, we earned over 265.6M media impressions in national outlets and in key regional drive markets. Photo…

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Executive Summary

By Camille | March 22, 2021

CollaborationExecutive SummaryWebinar ReplayVisualized ResearchCollaboration FilterCollaborator Quiz Executive Summary The study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. We knew this to be true from talking with people in our industry but wanted to statistically…

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Collaboration Insights

By Camille | February 9, 2021

CollaborationExecutive SummaryWebinar ReplayVisualized ResearchCollaboration FilterCollaborator Quiz Webinar Replay: Collaboration Impact Study Results We released the results of our Collaboration Impact Study in February 2020. Watch the replay of the webinar that was given by Nicole Mahoney, CEO of Break the Ice Media and research partner, Susan Baier, Audience and Marketing Strategist from Audience Audit. In…

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Transcript 203: DEI in Travel and Tourism, with Greg DeShields

By Nicole | October 28, 2020

Back to Episode Nicole Mahoney: 00:17 Hello listeners. This is Nicole Mahoney, host of destination on the left. This week’s episode is going to be a change from our regular format. I welcome Greg DeShields to the show to talk about equity, diversity and inclusion in the tourism industry. Greg is the executive director for…

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Measuring Marketing Campaigns

By Sarah | September 30, 2020

The basis of every successful campaign comes down to measurement. Identifying whether you met your goals and having the ability to course-correct or change your strategy throughout the campaign is key to knowing what campaigns are repeatable and which tactics work best for your organization. In fact, in our strategic process, measuring is an important…

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