We help Tourism, Destination Marketers & Travel Professionals:

  • Share Stories
  • Build Relationships
  • Create Demand

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

Focused On Tourism

We work exclusively with tourism clients who , in turn, benefit directly from our deep knowledge of the tourism industry.

By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Collaboration in Tourism

By Rhonda | October 14, 2016
Collaboration in Tourism

making it work by working together What goes into making a location appeal as a “destination”? Geographic locations can appeal to visitors for a multitude of reasons, and one thing travelers aren’t thinking about when making destination decisions is staying within county lines. Yet New York State is divided into many counties, and that is…

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150 Days and Counting: 4 Things I’ve Learned By Going Client to Agency Side

By Colleen | October 7, 2016
150 Days and Counting: 4 Things I've Learned By Going Client to Agency Side

It’s hard to believe that it’s already been 5 months since I started at Break the Ice! Thinking back, I remember being nervous to join an agency since I had always worked on the client side of the relationship. As I reflect on what I’ve accomplished at BTI already, I can see how my experience…

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Lifelong Learning

By Nicole | September 30, 2016
What are your mission, vision & values for your company?

What does being a lifelong learner mean to you? When I finished college and started my career, I decided that I was going to be a lifelong learner. I didn’t understand exactly what that meant but I knew that I wanted to continue to learn and grow. Fast forward a little more than twenty years and…

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