Helping destination marketers, travel professionals, businesses and organizations in the tourism industry:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Online Course: Prepare for Recovery with Strategic Planning

As we prepare for the post-pandemic world, we know that things will not be as they were. We are excited to announce the launch of a NEW online course, Strategic Marketing Planning for Post-Pandemic Recovery. We designed this course to help you retool your current marketing plan or create a new one from scratch, that will allow you to come into recovery armed with data, strategic thinking and a roadmap for moving ahead.

Tourism Trend Guide: Influencer Marketing

Influencer Marketing has become an important part of our clients’ marketing strategy. In this eBook we share all the details of how our team finds, vets and works with influencers. BTI team members Sarah Blackwell, Colleen Onuffer and Jess Reilly documented our process in an information-packed 30 pages filled with tips and tricks to getting started in the world of influencer marketing. Download your copy today and get started finding and working with influencers to promote your destination!

Influencers marketing eBook

Download your copy:


Cultural Institutions: Reopening with Resilience & Serving Visitors

By Intern | July 1, 2020

With many states easing up on restrictions and moving into the next phase, reopening is likely the main topic of conversation – or debate – right now for cultural institutions. Whether the decision for the time being is to open or remain closed, be virtual or on-site, it is extremely important to be engaging with…

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Craft Beverage: Emerging Trends and Reopening Marketing

By Colleen | June 24, 2020
Craft Beverage: Emerging Trends and Reopening Marketing

Craft beverages have exploded in popularity over the past few years. But the enjoyment goes beyond imbibing in the drinks themselves. Consumers frequently visit taprooms, wineries and distilleries, looking at them as destinations within themselves. This audience spends their time and money at these locations, with many of them traveling to visit different tasting rooms.…

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Frugality is the Mother of Creativity

By Lisa Burns | June 17, 2020

Having money isn’t the only tool needed to promote a destination… Where are your marketing dollars coming from right now? Where will they come from in the next six months? In the next year? The first part of 2020 has forced us to be creative, and the creativity isn’t stopping any time soon. Change is…

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