STRATEGY CREATES IMPACT

We are PR and Digital Marketing Experts in the Travel, Tourism & Hospitality Industry

We are PR and Digital Marketing Experts

in the Travel, Tourism & Hospitality Industry

Helping destination marketers, travel professionals, businesses and organizations:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

7 Steps to Creating Your Strategic Marketing Plan

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How to Pen the Perfect Pitch

By Colleen | November 9, 2022
How to Pen the Perfect Pitch

Being able to successfully pitch a story to the media is one of the most important tools to have in your PR toolbox. Public relations campaigns take time, energy and effort. It’s an adrenaline rush when a journalist responds to your pitch and wants to cover your story. But how do you make that happen?…

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Looking Ahead: Tourism Marketing of the Future

By Camille | October 19, 2022

Last week, I attended the Marketing Profs B2B Forum and it felt like a glimpse into the shiny future of marketing. In the not-so-distant future, tech tools will be speeding our work along like the moving sidewalks at an airport. I came away from the conference energized and ready to experiment with so many ideas,…

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10 Must-listen Podcasts for Travel, Tourism & Hospitality Professionals

By Nicole | October 11, 2022

This week I celebrate 6 years since I launched my podcast, Destination on the Left, an award-winning show focused on creativity and collaboration in the travel and tourism industry. This week also marks the airing of my 300th episode and more than 75,000 downloads, more milestone markers crossed! Since launching one of the first podcasts…

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