We are PR and Digital Marketing Experts

in the Travel, Tourism & Hospitality Industry

Helping destination marketers, travel professionals, businesses and organizations:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your 2021 Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

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How to Maximize Virtual Event Impact

By Adena Miller | May 12, 2021
How to Maximize Virtual Event Impact

We worked with our client to reinvent their virtual conference for the second year to ensure it offered the best value and opportunities. Here are four tips on maximizing your next virtual event.

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How Your Competition Could Make You More Successful: 2021 Research Findings

By Nicole | May 4, 2021
How Your Competition Could Make You More Successful

While it might seem intuitive that collaborators are avoiding working with organizations who provide similar products and services to the same audience, we were surprised to see that the opposite is true.

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Mindsets & Marketing: How Embracing a Growth-Mindset Can Set Your Destination up for Success

By Sarah | April 28, 2021
Mindsets & Marketing: How Embracing a Growth Mindset Can Set Your Destination up for Success

We learned that having a growth mindset – or calling yourself “growth-minded” – is more than just forward motion. It is a willingness to work, learn, grow, fail, and try again. … We’ve pulled out five lessons for destination marketers to help you adopt a growth mindset and set your destination up for success:

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