We Attract Visitors

Helping destination marketers, travel professionals, businesses and organizations in the tourism industry:

  • Share Stories
  • Build Relationships
  • Create Demand

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

Beyond the Gateway

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC and Canada. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

Focused On Tourism

By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Trend Guide: Influencer Marketing

Influencer Marketing has become an important part of our clients’ marketing strategy. In this eBook we share all the details of how our team finds, vets and works with influencers. BTI team members Sarah Blackwell, Colleen Onuffer and Jess Reilly documented our process in an information-packed 30 pages filled with tips and tricks to getting started in the world of influencer marketing. Download your copy today and get started finding and working with influencers to promote your destination!

Influencers marketing eBook

Download your copy:


Creating Your Travel and Tourism Marketing Strategies and Plan

By Nicole | November 15, 2019
Creating your Tourism Marketing Strategies and Plan

We recently released a 5-part video series on how to create your tourism marketing plan for the new year. The planning process can be broken into 5 easy-to-follow steps: setting marketing objectives, reviewing research and the current situation, defining target audience, creating key messages and outlining the tactical plan. Planning is the most critical thing…

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2020 Social Media Tourism Trends

By Jessica | November 13, 2019
2020 Social Media Tourism Trends

As we approach the end of another year and our team begins to create strategic marketing plans for upcoming campaigns, we’ve been talking new ideas, fresh content and – of course – the latest social media tourism trends for 2020. We know looking towards rising trends is a great way to keep your audience engaged…

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Using Anniversaries, Celebrations and Awards for Tourism Marketing

By Nicole | November 6, 2019
Using Anniversaries, Celebrations and Awards for Tourism Marketing [image of several people with wine glasses bringing them together to cheers]

Break the Ice Media just celebrated a milestone anniversary, 10 years since I started the company and I was recognized with the Small Business Person of the Year award from the Small Business Council of Rochester.  As I reflect on the celebration, I am reminded of the many celebrations, anniversaries and awards that have been…

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