This September, we attended the eTourism Summit in Las Vegas, Nevada. We brought the award-winning, 5-star Destination on the Left podcast to the convention and conducted mini-interviews with 14 tourism leaders. Those interviews created a 3-part series for the show with each guest sharing the biggest change in their digital strategy that resulted in big…
Read MoreFor this first episode in a special two part series of Destination on the Left episodes, I visited the 2021 eTourism Summit held in Las Vegas, Nevada from September 20-22. At the summit, I was privileged to have the chance to interview fourteen attendees who are experts in the field of digital marketing for travel…
Read MoreMelanie Esterhuyse was initially employed as the Public Relations Officer (PRO) of De Doorns Cellar in 2000 when the winery joined hands with local DMO, Hex Valley Tourism Association. As the tourist association could not employ someone permanently at the time, Melanie volunteered to step up and assist them and developed a passion for this…
Read More
In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist…
Read More
Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with limited time and budget. In this series, we explore best practices for destinations and attractions across different channels. Today, we’ll look at Facebook and tourism marketing. Ah, Facebook. The social…
Read More
Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team effort, pooling your team’s knowledge and resources to make sure everyone is on the same page and everyone’s ideas are heard. Breaking down the plan into actionable steps can help…
Read MorePamela Brooks Williams is a Huntsville native who is passionate about her city and sharing its highlights with anyone she can. She has been with the Huntsville/Madison County CVB for 16 years. As Tourism Sales Manager, she works to bring groups of all types and leisure travelers to our community and especially enjoys working with…
Read MoreJeff Gayduk is the president and publisher of Premier Travel Media (formerly known as Premier Tourism Marketing), a multi-faceted print and online publishing firm that specializes in the group travel industry. Their titles include Leisure Group Travel, Group Travel Directory, Sports Planning Guide, Reunions Workbook, Student Travel Planning Guide, Religious Travel Planning Guide, Snowbound and…
Read MoreAs Founder and President, Jennifer Hawkins has overseen the growth of Hawkins International Public Relations from a one-woman start-up to a major player in public relations, media relations, and digital communications for the luxury travel and lifestyle industries. Yet, even as the agency has grown to more than 30 employees, maintained a robust roster of…
Read More
How this Case Study may be relevant to you: This example of work illustrates Break the Ice Media’s strengths in leveraging local and regional PR to build brand awareness and promote visitation from nearby drive markets. As of January 2021, we earned over 265.6M media impressions in national outlets and in key regional drive markets. Photo…
Read More