We Attract Visitors

Helping destination marketers, travel professionals, businesses and organizations in the tourism industry:

  • Share Stories
  • Build Relationships
  • Create Demand

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

Beyond the Gateway

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC and Canada. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

Focused On Tourism

By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Online Course: Prepare for Recovery with Strategic Planning

As we prepare for the post-pandemic world, we know that things will not be as they were. We are excited to announce the launch of a NEW online course, Strategic Marketing Planning for Post-Pandemic Recovery. We designed this course to help you retool your current marketing plan or create a new one from scratch, that will allow you to come into recovery armed with data, strategic thinking and a roadmap for moving ahead.

Tourism Trend Guide: Influencer Marketing

Influencer Marketing has become an important part of our clients’ marketing strategy. In this eBook we share all the details of how our team finds, vets and works with influencers. BTI team members Sarah Blackwell, Colleen Onuffer and Jess Reilly documented our process in an information-packed 30 pages filled with tips and tricks to getting started in the world of influencer marketing. Download your copy today and get started finding and working with influencers to promote your destination!

Influencers marketing eBook

Download your copy:


Creative Travel Writing for Your Destination

By Colleen | June 2, 2017
creative travel writing

I was fortunate enough to attend the amazing PRSA Travel & Tourism Conference in Palm Springs last week, where I participated in a creative writing skills workshop with the very talented Pam  Mandel. During this day-long workshop, we talked about creative travel writing: what it is, how to do it well, and how to avoid common…

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Social Media Strategy Building Blocks

By Camille | May 26, 2017
social media strategy building blocks

Social media strategy building blocks are basic elements of the strategy that set the stage for success. Casa Larga Vineyards is an award-winning winery in Fairport, NY, established in 1974. Break The Ice Media has worked with the winery for over 7 years, creating and executing strategic marketing plans. The social media strategy, just like the…

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Relationship-Building through eNewsletters

By Rhonda | May 19, 2017
Relationship Building through eNewsletters

The most important single ingredient in the formula of success is knowing how to get along with people.—Theodore Roosevelt When new accommodations and attractions signaled a growth of tourism assets, the Cayuga County Office of Tourism (aka Tour Cayuga) wanted to expand its outreach into an untapped market by reaching out to group tour operators.…

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