We help Tourism, Destination Marketers & Travel Professionals:

  • Share Stories
  • Build Relationships
  • Create Demand

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

Focused On Tourism

We work exclusively with tourism clients who , in turn, benefit directly from our deep knowledge of the tourism industry.

By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

The Adventures of a BTI Intern

By Intern | December 11, 2015

From my first day at Break The Ice Media, I knew this wasn’t going to be the stereotypical dreadful internship where I would be doing “grunt work.” I wouldn’t be running around getting coffee orders, stuffing envelopes, or walking the boss’s dog (even though I wouldn’t have minded the dog part). I wouldn’t be shoved…

Read More

3 Ways to Reach Canadians with Travel PR

By Sarah | November 6, 2015
3 Ways to Reach Canadians with Travel PR

Canada has been on our minds a lot lately at Break the Ice Media. Last year, we were brought on to a tourism program called A Welcome Surprise! (AWS!) – created to make Canadians aware of Upstate New York as an easy travel destination. Break the Ice was tasked with working directly with Canadian journalists and influencers…

Read More

Three Childhood Lessons I Learned That Apply to My Internship

By Intern | October 16, 2015

Growing up with five siblings I learned the benefits of teamwork at a young age. Our parents would constantly tell us to do our chores before we could do anything else for the day. This happened so often we ended up creating a system. We’d split up the different tasks, such as who was going…

Read More