Helping destination marketers, travel professionals, businesses and organizations in the tourism industry:
- Share Stories
- Build Relationships
- Create Demand
We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.
Beyond the Gateway
Our proximity to gateways New York City and Toronto give us broad media relationships in NYC and Canada. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.
Focused On Tourism
By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.
With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.
Online Course: Prepare for Recovery with Strategic Planning
As we prepare for the post-pandemic world, we know that things will not be as they were. We are excited to announce the launch of a NEW online course, Strategic Marketing Planning for Post-Pandemic Recovery. We designed this course to help you retool your current marketing plan or create a new one from scratch, that will allow you to come into recovery armed with data, strategic thinking and a roadmap for moving ahead.
Tourism Trend Guide: Influencer Marketing
Influencer Marketing has become an important part of our clients’ marketing strategy. In this eBook we share all the details of how our team finds, vets and works with influencers. BTI team members Sarah Blackwell, Colleen Onuffer and Jess Reilly documented our process in an information-packed 30 pages filled with tips and tricks to getting started in the world of influencer marketing. Download your copy today and get started finding and working with influencers to promote your destination!
Download your copy:
If you think what you do for a living has nothing to do with sales, think again. There’s not much that doesn’t include at least some type of sales component. Your job title may not be “sales executive” but trust me, we all sell. Even if you’re not selling a specific product or service, I…Read More
I would say about 90% of my job involves writing. Writing for press releases and pitches, to blogs and social media posts, and even copy for newsletters and websites. But every piece I write requires a different voice and tone, as well as consideration about the client’s audience and platform. As you move from one…Read More
Stewardship means different things to different people. It’s a word I have been thinking about a lot lately. “A leader is performing the act of stewardship whenever he or she is actively preparing for an organization’s future vitality” – Excerpt from “What is Stewardship, and should all great leaders practice it?” It is 2017 and…Read More