We Attract Visitors

Helping destination marketers, travel professionals, businesses and organizations in the tourism industry:

  • Share Stories
  • Build Relationships
  • Create Demand

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

Beyond the Gateway

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC and Canada. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

Focused On Tourism

By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

150 Days and Counting: 4 Things I’ve Learned By Going Client to Agency Side

By Colleen | October 7, 2016
150 Days and Counting: 4 Things I've Learned By Going Client to Agency Side

It’s hard to believe that it’s already been 5 months since I started at Break the Ice! Thinking back, I remember being nervous to join an agency since I had always worked on the client side of the relationship. As I reflect on what I’ve accomplished at BTI already, I can see how my experience…

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Lifelong Learning

By Nicole | September 30, 2016
What are your mission, vision & values for your company?

What does being a lifelong learner mean to you? When I finished college and started my career, I decided that I was going to be a lifelong learner. I didn’t understand exactly what that meant but I knew that I wanted to continue to learn and grow. Fast forward a little more than twenty years and…

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Goodbye from the Intern

By Intern | April 22, 2016

Hey, it’s me again- Intern Sarah! Just a refresher, I am a senior at St. John Fisher College studying Media and Communication and I am graduating in two weeks, so unfortunately, my time here at Break the Ice Media has come to an end. This week I say goodbye to a wonderful team of people. I…

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