Helping destination marketers, travel professionals, businesses and organizations in the tourism industry:
- Share Stories
- Build Relationships
- Create Demand
We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.
Beyond the Gateway
Our proximity to gateways New York City and Toronto give us broad media relationships in NYC and Canada. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.
Focused On Tourism
By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.
With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.
Online Course: Prepare for Recovery with Strategic Planning
As we prepare for the post-pandemic world, we know that things will not be as they were. We are excited to announce the launch of a NEW online course, Strategic Marketing Planning for Post-Pandemic Recovery. We designed this course to help you retool your current marketing plan or create a new one from scratch, that will allow you to come into recovery armed with data, strategic thinking and a roadmap for moving ahead.
Tourism Trend Guide: Influencer Marketing
Influencer Marketing has become an important part of our clients’ marketing strategy. In this eBook we share all the details of how our team finds, vets and works with influencers. BTI team members Sarah Blackwell, Colleen Onuffer and Jess Reilly documented our process in an information-packed 30 pages filled with tips and tricks to getting started in the world of influencer marketing. Download your copy today and get started finding and working with influencers to promote your destination!
Download your copy:
A majority of the writing I do for our clients takes place in the digital realm. I work in social media, and do a lot of marketing writing for email newsletters and websites. One thing to keep in mind when doing any digital writing is to remember that the digital space is an increasingly visual space.…
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Think your destination doesn’t need to be on Instagram? Think again. Twitter and Facebook can be hard enough to keep up with, let alone trying to balance a Pinterest, Tumblr, or Youtube channel. But if there’s one social media your destination absolutely, unequivocally needs, it’s Instagram. And not an account that you use twice a…
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In October, I was a first-time attendee at the Marketing Outlook Forum (MOF), the industry’s leading strategic travel forecast conference, organized by the Travel and Tourism Research Association (TTRA). The event was packed full of information that will help us develop stronger marketing programs for our clients. Below are my picks for the Top 5…
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