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We help Tourism, Destination Marketers & Travel Professionals:

  • Share Stories
  • Build Relationships
  • Create Demand

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

Focused On Tourism

We work exclusively with tourism clients who , in turn, benefit directly from our deep knowledge of the tourism industry.

By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

How to Market Experiential Travel

By Adena Miller | June 28, 2019

… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.

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How to Create Raving Fans

By Jessica | June 21, 2019

In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.

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3 Ways to Reach the Canadian Market with Travel PR

By Sarah | June 12, 2019

Canada and Canadian travelers are on our minds a lot at Break the Ice Media. Through our Canadian Co-op PR program, and previously through Cross Border Showcase and A Welcome Surprise, we’ve been working to make Canadians aware of Upstate New York as an easy travel destination. In 2014, we were first brought on to…

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