STRATEGY CREATES IMPACT
Helping destination marketers, travel professionals, businesses and organizations in the travel, tourism & hospitality industry:
- Create Demand
- Inspire Visitation
- Foster Connections
- Drive Conversions & Strengthen ROI
We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.
More Efficiency, Less Waste
With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.
Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.
Focused On Tourism
By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.
Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.
With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.
Tourism Planning Guide: 7 Steps to Creating Your 2021 Strategic Marketing Plan
A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.
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I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but a blank screen is rarely where I start. In most cases, the processes Break the Ice Media uses give a framework that jumpstarts our creative engines while keeping strategy at the forefront. Strategic models help…Read More
In these uncertain times and with so much unrest in our world, it can be hard to stay positive. These five ways to keep a forward-thinking mindset will help you stay focused on the key things to move your organization through this crisis and come out stronger in the end. I am often accused of…Read More
Throughout the summer months, states across the US have been loosening restrictions as they reached “phase 4” where most establishments could re-open. After about five months of cabin fever, people are not only eager to leave their houses, but are open to traveling. At this point in time, studies show that most people are comfortable…Read More