We Attract Visitors

Helping destination marketers, travel professionals, businesses and organizations in the tourism industry:

  • Share Stories
  • Build Relationships
  • Create Demand

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

Beyond the Gateway

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC and Canada. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

Focused On Tourism

By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Online Course: Prepare for Recovery with Strategic Planning

As we prepare for the post-pandemic world, we know that things will not be as they were. We are excited to announce the launch of a NEW online course, Strategic Marketing Planning for Post-Pandemic Recovery. We designed this course to help you retool your current marketing plan or create a new one from scratch, that will allow you to come into recovery armed with data, strategic thinking and a roadmap for moving ahead.

Tourism Trend Guide: Influencer Marketing

Influencer Marketing has become an important part of our clients’ marketing strategy. In this eBook we share all the details of how our team finds, vets and works with influencers. BTI team members Sarah Blackwell, Colleen Onuffer and Jess Reilly documented our process in an information-packed 30 pages filled with tips and tricks to getting started in the world of influencer marketing. Download your copy today and get started finding and working with influencers to promote your destination!

Influencers marketing eBook

Download your copy:

 

Goodbye from the Intern

By Intern | April 22, 2016

Hey, it’s me again- Intern Sarah! Just a refresher, I am a senior at St. John Fisher College studying Media and Communication and I am graduating in two weeks, so unfortunately, my time here at Break the Ice Media has come to an end. This week I say goodbye to a wonderful team of people. I…

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The Beginning of a Beautiful Internship

By Intern | February 5, 2016

From my first day here at Break the Ice Media, I knew that that this would not be the typical internship experience. I realized that I will be a part of the team and with that, I will learn so much to prepare me for “the real world.” My name is Sarah Fredendall and I…

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Taking it to the next level!

By Nicole | December 16, 2015
Break The Ice Media and Clark CSM Marketing Communications

We have BIG news. Break The Ice Media and Clark CSM Marketing Communications are moving in together. Our teams have been collaborating on client projects for two years and we have decided to take our relationship to the next level! Co-location will bring two creative marketing firms under one roof, allowing us to tap into…

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