We are PR and Digital Marketing Experts

in the Travel, Tourism & Hospitality Industry

Helping destination marketers, travel professionals, businesses and organizations:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your 2021 Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

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Relationship-Building through eNewsletters

By Rhonda | May 19, 2017
Relationship Building through eNewsletters

The most important single ingredient in the formula of success is knowing how to get along with people.—Theodore Roosevelt When new accommodations and attractions signaled a growth of tourism assets, the Cayuga County Office of Tourism (aka Tour Cayuga) wanted to expand its outreach into an untapped market by reaching out to group tour operators.…

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Increasing Intent to Travel with Programmatic Buying – not your grandmother’s campaign!

By Nicole | May 12, 2017
Increasing Intent to Travel with Programmatic Buying – not your grandmother’s campaign!

We are huge believers in collaboration and we place high value on research-based marketing campaigns. In other words, we don’t like throwing things at the wall and waiting to see what sticks. Instead, we prefer a strategic approach – we want to know what will stick before making our first move. Knowing this about us,…

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Creating Experiences to Create Memories

By Colleen | April 28, 2017
Creating Experiences to Create Memories

Earlier this week I attended the Empire State Tourism Conference by NYSTIA in Lake Placid. Talk about gorgeous! While each presentation provided great information in and of itself, the best lesson that I learned was an overall idea strung together from bits and pieces of various presentations. In the keynote presentation “Traversing the Disruption,” Bill…

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