We are PR and Digital Marketing Experts

in the Travel, Tourism & Hospitality Industry

Helping destination marketers, travel professionals, businesses and organizations:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your 2021 Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

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Travel Marketing Tips from a Tourist’s Perspective

By Sarah | June 23, 2017
Travel marketings tips from a tourist's perspective

Recently, I had the chance to spend two weeks in the Mediterranean – visiting Venice, Italy, three Greek Islands, Montenegro, and Croatia. As any true tourism pro would, I couldn’t help but look at my experiences in these destinations as a learning experience. I constantly found myself asking, “How am I being treated as a…

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Break the Ice Media’s PR Campaigns were a WIN-ter at the 2017 PRism Awards

By Sarah | June 16, 2017
Break the Ice Media's PR campaigns win at 2017 Rochester PRism awards

Last night we celebrated winter in the middle of June, winning a PRism and two Awards of Excellence for Break the Ice Media’s PR campaigns. It was a day that was all about celebrating- the team, all our hard work from the past year, and one of the most unique campaigns we’ve ever worked on. Last…

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When to Add A New Social Media Channel

By Camille | June 9, 2017
When to add a new social media channel

How do you know when it’s time to add a new social media channel? In previous posts, we talked about Instagram, hashtags, and how to know if Snapchat is right for your destination. But when is the right time to pull the trigger and add a new channel? We recently encountered this question at BTI when…

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