We are PR and Digital Marketing Experts

in the Travel, Tourism & Hospitality Industry

Helping destination marketers, travel professionals, businesses and organizations:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your 2021 Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

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Unlocking the Power of Travel Apps

By Jessica | February 17, 2017
Unlocking the Power of Travel Apps

On Tuesday, I attended a seminar hosted by I Love NY about using TripAdvisor and Viator for destinations.  The information provided was compelling, relevant, and motivating. But as with all seminars, there’s a disconnect between the information gathering stage, and the action stage, the “shopping cart abandonment” of the travel industry if you will. As…

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Four Components of the Sales Funnel

By Rhonda | February 10, 2017
Four Components of the Sales Funnel

If you think what you do for a living has nothing to do with sales, think again. There’s not much that doesn’t include at least some type of sales component. Your job title may not be “sales executive” but trust me, we all sell. Even if you’re not selling a specific product or service, I…

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3 Questions to Ask Yourself When Writing for Business

By Colleen | February 3, 2017
3 Questions to Ask Yourself When Writing for Business

I would say about 90% of my job involves writing. Writing for press releases and pitches, to blogs and social media posts, and even copy for newsletters and websites. But every piece I write requires a different voice and tone, as well as consideration about the client’s audience and platform. As you move from one…

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