Helping destination marketers, travel professionals, businesses and organizations in the travel, tourism & hospitality industry:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your 2021 Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

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5 Ways to Keep a Forward-Thinking Mindset

By Nicole | September 2, 2020

In these uncertain times and with so much unrest in our world, it can be hard to stay positive. These five ways to keep a forward-thinking mindset will help you stay focused on the key things to move your organization through this crisis and come out stronger in the end. I am often accused of…

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Destination Marketing: Welcoming Visitors Again

By Intern | August 18, 2020
Destination Marketing: Welcoming Visitors Again

Throughout the summer months, states across the US have been loosening restrictions as they reached “phase 4” where most establishments could re-open. After about five months of cabin fever, people are not only eager to leave their houses, but are open to traveling. At this point in time, studies show that most people are comfortable…

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Food Service Trends: Reopening Farmers Markets and Restaurants

By Adena Miller | August 12, 2020
Food Service Trends: Reopening Farmers Markets and Restaurants

Coming together over food, whether shopping or dining, looks vastly different for farmers’ markets and restaurants that have either opened or re-opened since mid-March. Undoubtedly, the global pandemic has led to devasting effects on the food and food service industries. However, the establishments rising to the challenge are the ones that are able to succeed.…

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