Helping destination marketers, travel professionals, businesses and organizations in the travel, tourism & hospitality industry:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your 2021 Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

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Commonality: Creating World-Changing Collaborations

By Nicole | November 10, 2020
Commonality Creating World-Changing Collaborations

Last week, I shared a 3-part framework for creating world-changing collaborations. The 3Cs framework is a crowd-sourced framework based on 4 years of interviews on my podcast with professionals from all parts of the travel and tourism industry. From those conversations, I identified three key parts to creating and maintaining successful world-changing collaborations. 3Cs framework:…

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Communication: Creating World-Changing Collaborations

By Nicole | November 4, 2020

As we start to round the corner on 2020 and look toward the future and recovery for our industry, we have a tremendous opportunity to rebuild smarter. We did it after 9/11 and again after the great recession and we will do it again after the COVID-19 pandemic. We need new thinking and new ideas…

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Capacity Building in Communities for Destination Development

By Intern | October 26, 2020

Capacity building is the process of developing strength and sustainability. The process helps organizations and communities achieve longevity and focus more on fulfilling their mission and less on survival. There are several different components to capacity building including: Giving people the tools they need to feel engaged and empowered Educating people on different processes Giving…

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