We are PR and Digital Marketing Experts

in the Travel, Tourism & Hospitality Industry

Helping destination marketers, travel professionals, businesses and organizations:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your 2021 Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

infographic title

Download your copy:

  • This field is for validation purposes and should be left unchanged.

Top 5 Up & Coming Travel Trends

By Nicole | November 30, 2016
Top 5 Up & Coming Travel Trends

In October, I was a first-time attendee at the Marketing Outlook Forum (MOF), the industry’s leading strategic travel forecast conference, organized by the Travel and Tourism Research Association (TTRA). The event was packed full of information that will help us develop stronger marketing programs for our clients. Below are my picks for the Top 5…

Read More

Top 6 Traits that Successful PR Pros Need

By Colleen | November 18, 2016
Top 6 Traits that Successful PR Pros Need

PR professionals are a special kind of people – it’s okay, I can say it because I’m one of them. Some outsiders may call us geniuses while others may call us plain crazy. But there are certain traits that PR professionals need in order to be successful. Passion: Passion is contagious, recognizable and a necessary…

Read More

#TrendingNow: Hashtags and the Tourism Industry

By Camille | October 28, 2016
#TrendingNow: Hashtags and the Tourism Industry

As someone who spends a lot of time on social media, I think it’s about time we talk about travel hashtags. Hashtags – known as # – are used across social media to identify messages focused around a specific topic. Travel hashtags fall under one of these subsets, specifically used by travelers and within the travel…

Read More