STRATEGY CREATES IMPACT
We are PR and Digital Marketing Experts
in the Travel, Tourism & Hospitality Industry
Helping destination marketers, travel professionals, businesses and organizations:
- Create Demand
- Inspire Visitation
- Foster Connections
- Drive Conversions & Strengthen ROI
We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.
More Efficiency, Less Waste
With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.
Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.
Focused On Tourism
By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.
Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.
With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.
Tourism Planning Guide: 7 Steps to Creating Your 2021 Strategic Marketing Plan
A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.
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We learned that having a growth mindset – or calling yourself “growth-minded” – is more than just forward motion. It is a willingness to work, learn, grow, fail, and try again. … We’ve pulled out five lessons for destination marketers to help you adopt a growth mindset and set your destination up for success:Read More
Communication is a key ingredient to being a successful collaborator. Honing your presentation and listening skills will make a difference. However, there are obstacles that can get in your way of successful collaborations. These could be considered invisible obstacles to collaboration because they are easy to overlook. Imposter Syndrome One of the biggest obstacles that many people suffer from…Read More
Improving presentation and listening skills will make us better communicators and collaborators. Performance coach Carol Lempert shared insights on how to sound and look confident, how to pitch an idea, and how to use high gain questions to make stronger connections and create better collaborations.Read More